How BayCare Health System Increases Customer Lifetime Value with a Proactive Strategy for Ratings & Reviews

What if you could create a customer engagement program in your urgent care service line that increases customer lifetime value by 22 percent?

Or increase the customer lifetime value of your primary care physician service line by 29 percent?

And what if you could document and prove those results based on a two-year scientific study that ties your customer engagement program’s impact to customer visit history?

That is precisely what BayCare Health System has done.

BayCare Health System has spent the last two years conducting a proactive “Review Requesting Program” in its urgent care and primary care physician service lines and analyzed the effect on clinical visit history and customer lifetime value.

Watch this webinar on demand, and learn from Ed Rafalski, BayCare Health System’s chief strategy and marketing officer how the program was executed and analyzed, and how it improved the health system’s business KPIs and clinical outcomes.

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Cleveland Clinic’s Successful Reactivation Program Returns to the Basics

In this digitally saturated age, we’re all running as fast as we can to keep up with the latest marketing trends and technology innovations. But for Cleveland Clinic — a digital juggernaut — a simple reactivation program designed to bring back patients with chronic conditions is working well. Cleveland Clinic has been running reactivation programs Read More

All Healthcare Is Local — Especially During a Pandemic

// By Carrie Liken // The COVID-19 pandemic has been a defining moment for humanity. It has been equally defining for healthcare. As long as COVID is part of our world, people will travel less for care, and they will search more for local care that is convenient to them. If you use this to Read More

Following the Fundamentals Still Works: Cleveland Clinic Case Study

// By Jane Weber Brubaker // In this digitally saturated age, we’re all running as fast as we can to keep up with the latest marketing trends and technology innovations. With all the noise, it’s sometimes hard to remember that “the simplest solution is almost always the best solution,” says the philosophical principle known as Read More

How to Build the Case for Increasing Your Digital Marketing Budget in 2021 [Member Webinar]

eHealthcare Strategy & Trends presents a member webinar for healthcare marketers and digital strategists

Watch this lively panel discussion with top marketers from leading organizations who will share their insights on how to get the budget you and your organization need to succeed in 2021.

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Using a CRM To Build a Multilayered Campaign at Johns Hopkins

Connecting the dots. That’s the value provided by a customer relationship management (CRM) database, a tool health system marketing and communications leaders increasingly use to deliver precision marketing to consumers and calculate accurate return on investment (ROI). Yet having a CRM is only one part of the digital marketing puzzle. Hospitals experiencing the highest level Read More

How to Build the Case for Increasing Your Digital Marketing Budget in 2021

eHealthcare Strategy & Trends presents a brand-new member webinar for healthcare marketers and digital strategists

Watch this lively panel discussion with top marketers from leading organizations who will share their insights on how to get the budget you and your organization need to succeed in 2021.

Watch Now »

How Three Health Systems Used Their MarTech Stack to Improve Patient Experience and Drive Growth

// By Kyle Hardner // Connecting the dots. That’s the value provided by a customer relationship management (CRM) database, a tool health system marketing and communications leaders increasingly use to deliver precision marketing to consumers and calculate accurate return on investment (ROI). According to the 5th Annual Digital Marketing Report from Greystone and Klein & Read More

The State of Digital Marketing in Healthcare in 2020

A new eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists. 

Your Presenters

• Ben Dillon, Chief Strategy Officer of Geonetric

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How Are Healthcare Organizations Preparing for a Post-COVID World?

Today’s environment is incredibly challenging for healthcare leaders, as the pressures and changes brought by COVID-19 have impacted the way they plan and implement marketing/communications within their organizations. Many have been asked to “do more with less,” but what does this mean? And how can organizations prepare for a post-COVID future rife with unknowns? Jenny Read More

Navigating the New Marketing Normal

// By Marlene Kurban // Today’s environment is incredibly challenging for healthcare leaders, as the pressures and changes brought by COVID-19 have impacted the way they plan and implement marketing/communications within their organizations. Many have been asked to “do more with less,” but what does this mean and how can organizations prepare for a post-COVID Read More

Integrating Digital Media and Content Strategy

// By John Gonda // Content marketing and digital media placement are becoming increasingly intertwined. To increase the impact of marketing efforts, coordination among paid, earned, and owned communication channels is vital. By truly understanding the entire buyer’s journey, you can better align your media strategies to produce desired awareness and action. You can then Read More

Healthcare Technology Gets a Pandemic-Related Boost

The COVID-19 pandemic has forced hospitals and health systems to quickly adopt new technology that has changed how Americans receive healthcare. One change has been a dramatic increase in the adoption of telehealth, says Dave Wieneke, healthcare innovation leader at PK, an international experience engineering firm. One large telehealth provider, Wieneke says, talked of experiencing Read More

Video Is on the Rise in the Post-COVID World

In Part I of a special two-article series for eHST, Dan Dunlop and Jared Johnson discussed a phased approach to marketing during the peak of the crisis and a plan for coming out of it. In Part II of the series, they discuss some of the new opportunities that are emerging during a time of Read More

What Digital Marketers Should Take Away from 2020

“It’s hard to believe we’re only seven months into 2020, which has brought us enough twists and turns to last a decade,” says Andy Gradel, director of digital marketing for Wolters Kluwer, Health. “From a global pandemic and coast-to-coast protests over police practices to a presidential impeachment and even murder hornets, the 24-hour news cycle Read More

Building Connected Healthcare Experiences One Step at a Time

// By Jim Samuel // What has changed because of the COVID-19 pandemic — and what hospitals and health systems should know about moving from a basic online presence to a fully open digital front door. The COVID-19 pandemic has forced hospitals and health systems to quickly adopt new technology that has changed how Americans Read More

Digital Marketing Lessons We’ve Relearned (So Far) in 2020

// By Andy Gradel // It’s hard to believe we’re only seven months into 2020, which has brought us enough twists and turns to last a decade. From a global pandemic and coast-to-coast protests over police practices to a presidential impeachment and even murder hornets, the 24-hour news cycle has been true to its name. Read More

Preparing Your Post-Pandemic Marketing Strategy, Part II

Leveraging New Opportunities Pushed Forward by the Coronavirus // By Dan Dunlop and Jared Johnson // In Part I of this two-article series, we discussed a phased approach to marketing during the peak of the crisis and a plan for coming out of it. Here, we’ll talk about some of the new opportunities that are Read More

Boots on the Ground: How One Marketing Team Has Been Coping with COVID

COVID-19 has challenged the American health system. As the disease spread across the country infecting more than a million people, hospitals jumped into action to save lives and minimize the virus’ spread. Part of that lifesaving care has been happening outside of the hospital grounds — it’s happening in the homes of the marketing and Read More

The 2019 eHealthcare Leadership Awards: Digital Progress That Helped Healthcare Organizations Cope With a Crisis in 2020

// By Jane Weber Brubaker // Looking back at the winners from the 2019 eHealthcare Leadership Awards, we can see how leading organizations moved the industry forward in ways that they couldn’t have anticipated would be so necessary as the COVID-19 pandemic surged. Could they have known, for example, that virtual visits would become an Read More

How COVID-19 Impacts Digital Marketing Operations at Hackensack Meridian Health

// By Althea Fung // COVID-19 has challenged the American health system. As the disease spread across the country infecting more than a million people, hospitals jumped into action to save lives and minimize the virus’ spread. Part of that lifesaving care has been happening outside of the hospital grounds — it’s happening in the Read More

Building Connected Healthcare Experiences

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists. 

Your Presenters:

• Jeff Cram, Partner, PK
• Derek Philips, Director of Content Strategy, PK
• Dave Wieneke, Healthcare Innovation Director, PK

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eHealthcare Leadership Awards: Call for 2020 Entries Now Open

If there was ever a perfect time to recognize great marketing and communications in healthcare, this is it. Throughout 2020, healthcare marketing and communications professionals have proven their ingenuity, sensitivity, and adaptability to changes taking place at breathtaking speed. As the coronavirus pandemic began to unfold, leaders from hospitals and health systems were ahead of Read More

How To Start Pivoting Back to Service-Line Marketing

“Right now, our hospitals and health systems are facing far more than a public health crisis; they are facing a financial crisis that could threaten their very survival,” say Dan Dunlop of Jennings and healthcare branding specialist Jared Johnson. Here’s an excerpt from their new article: COVID-19 may be with us for a while, but Read More

2020 eHealthcare Leadership Awards: Call for Entries Opens May 20

// By Jane Weber Brubaker // If there was ever a perfect time to recognize great marketing and communications in healthcare, it’s this year — 2020. As we open the call for entries for the eHealthcare Leadership Awards, we recognize that the last 12 months can justifiably be divided into three parts: pre-coronavirus, COVID-19 surge, Read More