Design

How Does a Digital Marketer Transition from E-Commerce to Healthcare?

Ask the Expert, with Scott Mowery, Director of Digital Services at Cleveland Clinic // By Jane Weber Brubaker // Scott Mowery, Director of Digital Services at Cleveland Clinic, presented at HCIC 2015. His background in e-commerce intrigued us. We wanted to know how it shaped his approach to digital marketing in healthcare. We also wanted Read More

The State of Digital Marketing in Healthcare; Survey Results Download

tate of digital marketing in healthcare

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// Sponsored Post //

Download your copy of the results of the State of Digital Marketing in Healthcare in 2015 Survey today.

The white paper, encapsulating the results, is now available. It provides valuable insights to help CEOs, CMOs, Web leaders and others assess the current state of their organization’s digital efforts, compare themselves to their peers and look at future opportunities. In the white paper, you’ll find healthcare-specific details about:

The use of:

  • Online and digital marketing techniques
  • Content management software (CMS)
  • Customer relationship management (CRM)
  • Marketing automation
  • Return on investment and key performance indicators
  • Importance/Effectiveness of digital marketing efforts
  • Driving digital transformation of a healthcare brand
  • Web innovations
  • Available resources
  • And much more.

Learn more or download now »

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The Hospital Intranet: A Powerful Yet Oft-Neglected Tool

Public-facing hospital websites are getting a lot of attention these days. Healthcare organizations are re-platforming and redesigning their sites to achieve organizational goals and live up to consumer expectations of the digital experience. With so many pressing demands and competing priorities, a health system’s intranet may be placed on the back burner for years. But Read More

Community Building: It’s Not All About You

Dan Dunlop, Jennings

“If you’ve worked in healthcare marketing for more than a few months, you’ve undoubtedly faced a request from a service line leader who wants to see a photo of himself or his team prominently featured in an ad,” says Dan Dunlop, president and CEO of Jennings, an advertising and brand development agency, and member of the Read More

Community Building vs. Narcissism in Healthcare Marketing

Dan Dunlop, Jennings

// By Dan Dunlop // Think about how you act when you host a dinner party. You are strategic when you develop the guest list, and bring people together who have commonalities. You greet people as they arrive and introduce them to others. And you facilitate conversation by suggesting interesting topics and by filling in Read More

7 Trends of Health System Intranets

Web directors are assuming responsibility for the intranet in addition to public websites. Intranets require their own strategy, process, budget, and staff. Employees expect intranets to function as well as external sites. Employees want the ability to personalize content they use frequently for quick access. Intranets are adding social media-like features to content – commenting, Read More

Drupal the Right CMS Fit for The Children’s Hospital of Philadelphia

When James Yanek joined The Children’s Hospital of Philadelphia (CHOP) in 2011 as Director of Web Strategy, he saw the opportunity as well as the need to redesign the organization’s website, bring it up to today’s standards, and ensure that it was aligned with organizational objectives. The first step was to restructure the Web strategy Read More

Converting Prospects to Patients: Effective Tools for Hospital Websites

Stephen Moegling

“Hospitals are becoming savvier at using their website vehicles to convert prospective patients in the ‘golden moment’ when those prospects are making active healthcare decisions,” says Stephen Moegling. Moegling is a partner at Franklin Street, a healthcare branding and digital marketing firm based in Richmond, Virginia. “In addition, because the decision-making for complex healthcare solutions Read More

New Tool Reveals User Experience Insights on Hospital Websites

Are you about to embark on a major overhaul of your health system’s website? A before-and-after user experience survey could help you prove that the investment was worth every penny. Or, maybe you just launched your new website and are itching to find out what site visitors think of it. gSight℠, a new Web experience Read More

New CMS Means Self-Service Content Creation for Stanford Medicine

Stanford Medicine Logo

When Stanford Medicine decided it was time to replace its legacy platform, Dreamweaver, and look for a new enterprise Web content management platform, the number-one priority was ease of use by content authors. The Stanford Medicine Web presence consists of more than 200,000 pages; 825 websites; and 500 content authors. “Our vision for a target Read More

Stanford Medicine Chooses New Web Content Management Platform to Achieve No. 1 Priority: Self-Service Content Creation for Non-Technical Users

// By Jane Weber Brubaker // When Stanford Medicine decided it was time to replace its legacy platform, Dreamweaver, and look for a new enterprise Web content management platform, the number-one priority was ease of use by content authors. The Stanford Medicine Web presence consists of more than 200,000 pages; 825 websites; and 500 content Read More

Establishing Conversion Tools for Hospital Websites

Stephen Moegling

// By Stephen Moegling // The Internet is the primary source for consumers to search for products and services instantly. Healthcare solutions are no exception. Hospitals are becoming savvier at using their website vehicles to convert prospective patients in the “golden moment” when those prospects are making active healthcare decisions. In addition, because the decision-making Read More

An Expert’s Take on Staying Current With Your Digital Healthcare Marketing

In our latest story, eHealthcare Strategy & Trends interviews Paul Griffiths, MedTouch CEO and Founding Partner, to get the 50,000-foot view of CMS re-platforming projects, what it takes to succeed, and what healthcare organizations hope to achieve. MedTouch is a Platinum Sitecore Implementation Partner and works exclusively with healthcare organizations. Sitecore is a Web content management system Read More

Ask the Expert, with Paul Griffiths, CEO + Founding Partner, MedTouch

// By Jane Weber Brubaker // We interviewed Paul Griffiths, MedTouch CEO and Founding Partner, to get the 50,000-foot view of CMS re-platforming projects, what it takes to succeed, and what healthcare organizations hope to achieve. MedTouch is a Platinum Sitecore Implementation Partner and works exclusively with healthcare organizations. Sitecore is a Web content management Read More

From 0 to 365: Tips for Your First Year at a New Healthcare Organization

Andy Gradel, System Director of Digital Marketing, Main Line Health

// By Andy Gradel // My father spent practically his entire career working for the same company. With the change of our workforce from a production-driven economy to a service and information-driven model, staying with the same company more than a decade has become more and more rare. In fact, the U.S. Bureau of Labor Read More

How a 200-Year-Old Hospital Prioritizes Digital Innovation

Shawn Gross, Chief Digital Strategist at White Rhino

One way to accelerate consumer-facing digital technologies in established health care organizations is to carve out a dedicated team focused on innovation. “When Massachusetts General Hospital formed the Healthcare Transformation Lab, a startup group within the 200-year-old institution, the organization made technology in healthcare delivery a priority,” says Shawn Gross, Chief Digital Strategist and Health Read More

4 Ways Healthcare Organizations Are Using New Technologies to Deliver Personalized Service and Patient Experience

Mass General’s Healthcare Innovation Lab and White Rhino’s Addictive Health Lab explore consumer-centric apps and technologies with the goal of delivering a higher level of personalized service, satisfaction and a better overall patient experience. // By Shawn Gross // “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized Read More