Design

How Mobile-Friendly Is Your Hospital Website?

Chris Boyer, Senior Vice President, Digital, ReviveHealth

More and more people are using mobile devices to access and consume digital content. In response to this growing trend, Google is now giving preferential treatment to mobile-friendly websites in search results from mobile devices. So if your site isn’t mobile-friendly, how big a problem is it? Has organic search fallen off a cliff? To Read More

Google’s April 21 Algorithm Release and the Impact on Mobile Search for Hospital Websites: An Interview with Chris Boyer

Chris Boyer, Senior Vice President, Digital, ReviveHealth

// By Jane Weber Brubaker // On April 21, Google’s new algorithm was released. Mobile-friendly websites will now be preferred for mobile searches. Was this the beginning of Mobilegeddon? Are non-mobile-friendly sites getting punished? We asked Chris Boyer, Senior Vice President, Digital at ReviveHealth (former AVP, Digital Strategy at North Shore LIJ) to weigh in Read More

B2C Marketing Predictions 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

What Do Hospitals Need to Know About Google’s Latest Algorithm Change?

Mark Shipley, CEO and Strategy Director of Smith and Jones, a healthcare marketing agency specializing in hospitals and provider networks

Ask the Expert, with Mark Shipley The use of mobile devices to surf the Web has been steadily increasing, and Google recently made an algorithm change that proves mobile devices are here to stay. As of April 21, Google has begun favoring websites in mobile searches that are mobile-device friendly. And on May 5 Google Read More

The 5 Digital Trends Health Care Marketers Can No Longer Ignore

Kathy Divis, President, Greystone.Net

#HCMKTG SHORT TAKES In Part One of our two-part series, Kathy Divis, President of Greystone.Net shared her perspectives on the forces shaping healthcare marketing. Here in Part Two, Kathy shares “The 5 Digital Trends Marketers Can No Longer Ignore” from her presentation at the Healthcare Marketing and Physician Strategies Summit in Las Vegas in April Read More

10 Trends Dominating Digital Healthcare: Observations Inspired by Winners of the eHealthcare Leadership Awards

By Mark S. Gothberg The demands of healthcare reform and an increasingly competitive environment have led to accelerated digital innovation. During last year’s eHealthcare Leadership Awards program, I clearly observed that organizations have made major improvements in their websites and expanded social media. They are also using mobile applications to engage current and prospective customers Read More

What Can Healthcare Marketers Do To Make Patient Portals More Compelling?

Shawn Gross, Chief Digital Strategist at White Rhino

Ask the Expert with Shawn Gross PwC’s healthcare group recently commented, “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized service, satisfaction and overall experience—or risk losing business to the competition.” If you’re a healthcare marketer driven to deliver the best possible patient experience, wouldn’t you love to Read More

Robert Wood Johnson University Hospital Goes Native with Mobile Apps

When the program manager for the Executive Health program at the Robert Wood Johnson University Hospital (RWJUH) came to Andrew Quinn, Interactive Marketing Director, and asked him to put the program’s printable exercise guide up on the website, Quinn suggested a different approach, a mobile solution. “Everyone has smart phones these days, especially this particular Read More

Redesigned Intranet Connects Health Network’s Large Employee Population

By Lisa D. Ellis How can one health system communicate most effectively with thousands of employees who work in different locations and on different schedules? This was the challenge recently facing Scripps Health, an integrated nonprofit health network in the San Diego area that has more than 14,000 employees working at five hospitals, 28 clinics, Read More

How Strong CTAs Drive Online Activity at Baylor

by Lindsey Sharp A hospital website, in and of itself, generally won’t bring patients in the door and create long-standing doctor-patient relationships. However, when you combine a strong content marketing strategy with strategically placed calls-to-action (CTAs), you not only educate and engage visitors but also connect them with the people and services at your facility Read More

Healthcare System Develops Hub to Congregate Its Mobile Apps

by Cheryl L. Serra This month Intermountain Healthcare will begin promoting Intermountain Health Hub, a container application and nine applications that launch from within it. The apps and a mobile responsive patient portal also included in the container will allow users to learn about health-related issues and complete tasks related to their healthcare on their Read More

Is Your Appointment Booking System Ready for the 21st Century?

by Kris Rusch Scheduling medical and dental ap­pointments can be a source of frustra­tion for patients and providers alike. Patients often complain of long lags between the time they realize they need to see a practitioner and the date of the next available appointment. For people wanting to see specialty care pro­viders, the next available Read More

Aurora Health Care Creates a Best-of-Class Patient Portal

by Mark S. Gothberg “This is the story of taking an off-the-shelf, out-of-the-box tool – the Epic pa­tient portal – and making it a branded, differentiated, and best-of-class portal experience,” says Cindy Moon-Mogush, senior vice president of communications at Aurora Health Care, an integrated system that serves eastern Wisconsin and northern Illinois. Although the organization Read More

PinnacleHealth Creates Three Paths to Consumer Engagement

by Mark S. Gothberg “People always talk about how great Amazon.com is and how all websites should be like it. But a healthcare site shouldn’t be like Amazon, where a consumer buys a book and then browses the site for other things of interest to buy. People have very specific interests in healthcare, and a Read More

What Are the Top Web Design Trends Today? Not Just Responsive Design

Ask The Expert with Ben Dillon With the growing number of ways that consumers access the Inter­net, responsive design is fast becoming the industry standard for hospital web­sites. Responsive design enables websites to adapt to the device being used, presenting an optimal experi­ence on smartphones, tablets, and desktops. Research by Geonetric, an online solutions company, Read More