Focus On Hospital Websites: Get Proven Tactics to Boost Findability, Engagement, and Conversions

August 18, 2025

Exclusive Member Report


In today’s digital-first world, a hospital’s website is a critical point of contact with patients, making it the most important component of any healthcare digital strategy. As competition within the healthcare sector increases, hospital websites must do more than just look good —  they must deliver seamless, informative, and patient-friendly experiences.

In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems around the country optimize their websites to attract patients, improve user experience, and strengthen their digital brand presence.

You’ll learn:

  • How Do You Choose the Right Provider Search Platform for a Seamless Patient Experience?
  • How University of Iowa Health Care Used Its Website Redesign to Rethink Its Content Strategy
  • UCI Health: New Hospitals, New Patients, New Website
  • How the Vanderbilt Health Consumer-Focused Website Boosts Engagement and Conversions
  • Banner Health’s Location Pages Upgraded
  • FirstHealth of the Carolinas Redesigns Website to Meet Evolving Consumer Expectations

Our goal for this report — and all eHealthcare Strategy & Trends member content — is to provide you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.