Online Advertising

4 Tips for Maintaining HIPAA Compliance and Managing Online Tracking Risks

Dillon-Ben-Geonetric-2022

Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? Change often feels like the only constant in the world of healthcare marketing. And oh, what a year of change! Read More

Traffic Risks: Next Steps for Tracking Pixels and HIPAA Compliance

Christie-Elaine

Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? // By Elaine Christie // Change often feels like the only constant in the world of healthcare marketing. And oh, Read More

HIPAA Compliance FAQs: Your Guide to Healthcare Data Protection

Josh Kinney,

Have questions about how to manage tracking technologies in light of HHS/OCR guidance? So do your peers. Here are some answers from two technology leaders. “When HHS and OCR opened up a huge can of worms last December, they created some chaos in the universe of healthcare marketers who work for entities covered by HIPAA,” Read More

Finding The Perfect Match: Building a Provider Finder That Delivers Results

finding perfect match 2

Download this new free case study to learn how Scripps Health took its provider search from good to great.

You’ll learn:

  • Why Scripps Health felt that a custom solution would help them put patients’ needs first
  • The key elements of a great provider search experience
  • How to integrate marketing and referral campaigns into the care search experience
  • How data from scheduled appointments can influence strategic decisionmaking — and why this makes the ability to share this data crucially important
  • And much more!

Read More »

Solving the HIPAA Conundrum

jane-brubaker

// By Jane Weber Brubaker // Can healthcare marketers leverage tracking technologies the way they used to without risking noncompliance? When HHS stepped on the gas last December — issuing ominous warnings about HIPAA, tracking pixels, and PHI — healthcare marketers and legal and compliance teams put the brakes on fast. But some organizations had Read More

ChatGPT Prompt Writing: Best Practices to Get the Results You Need

Briscoe-Rosemary-ToTheWeb

There’s no question that ChatGPT possesses power that users are only beginning to understand. Unleashing its potential in your healthcare marketing strategy starts with learning how to craft strong prompts. Writing is one of the most important business functions. And now, any savvy AI user can produce coherent writing with a few keystrokes. But there’s Read More

Mastering the Art of ChatGPT Prompts

Margolin-Wendy

How to write high-performance ChatGPT prompts for healthcare marketing success. // By Wendy Margolin // There’s no question that ChatGPT possesses power that users are only beginning to understand. Unleashing its potential in your healthcare marketing strategy starts with learning how to craft strong prompts. Writing is one of the most important business functions. And Read More

HCIC 2023 Preview: Come for the Comradery, Leave with Fresh Inspiration

Kathy-Divis

This year in Los Angeles. Last year in Miami. HCIC spans the country the same way it covers the digital healthcare landscape — coast to coast and end to end. #HCIC23, the latest edition of the must-attend conference for digital healthcare marketers, promises to showcase the industry’s best practices and get attendees up to speed Read More

See You in the City of Angels, Changemakers!

jane-brubaker

// By Jane Weber Brubaker // Innovation doesn’t happen in a vacuum. Join your industry peers for the annual gathering of digital innovators at HCIC in Los Angeles, November 5-8. This year in Los Angeles. Last year in Miami. HCIC spans the country the same way it covers the digital healthcare landscape — coast to Read More

What Drives Success for Today’s Healthcare Digital Teams?

Margo Schneider

As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating closely with strategy, information systems, and clinical operations to help achieve success and establish more rigorous leadership development. Three panelists presented on the digital teams of the future at Read More

The Digital Team of the Future

Pamela Landis

// By Dalal Haldeman, Ph.D. // Leaders from Hackensack Meridian Health, UW Medicine, and RUSH compare notes on what it takes to push digital transformation forward in their organizations. As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating Read More

Call for Entries for the 2023 eHealthcare Leadership Awards Now Open

ehla-logo-squared

// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More

HIPAA Compliance and Online Tracking: New Guidance for Healthcare Marketers

Litten-Elizabeth-HIPAA-Lawyer

“In December 2022, the Office of Civil Rights put the hammer down, shoring up HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding,” writes James A. Gardner. “Healthcare marketing is full of important acronyms, but HIPAA — the federal Health Insurance Portability and Read More

HIPAA Compliance 2023: A Guide to Google, Meta, and Other Online Tracking Tools

Gardner-James-OHO

// By James A. Gardner // In December 2022, the Office of Civil Rights put the hammer down, shoring up HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding. Healthcare marketing is full of important acronyms, but HIPAA — the federal Health Insurance Read More

Best Ways to Rev Up Your Email Response Rates

jane-brubaker

Ask the Expert, with Jay Schwedelson, founder of SubjectLine.com and CEO of Outcome Media // By Jane Weber Brubaker //   Small tweaks to your email campaigns can add up to big gains. Email has been around longer than most other forms of digital media. “Every company on the planet does it, but it’s sometimes Read More

Hackensack Meridian Health Named One of Four Organizations to Receive Top Award at 23rd Annual eHealthcare Leadership Awards Ceremony

susan-dubuque

// By Susan Dubuque // To truly meet the healthcare needs of patients and citizens of New Jersey, Hackensack Meridian Health leaders recognized that the system needed to invest in digital health. And the investments had to go beyond purchasing new technology — it would require total commitment at every level of the organization. Hackensack Read More

When It Comes to Content, Cleveland Clinic Is Never Content

jane-brubaker

// By Jane Weber Brubaker // Five principles for leading your organization’s digital marketing efforts. Amanda Todorovich, Cleveland Clinic’s executive director of content marketing, freely admits that the scope of what she and her team are tasked with is not typical. How often does a CEO ask what it would take to become the best Read More

Is it Time to Take Your Digital Health Marketing In-House?

Jennifer Vazales

When you’re ready to make the transition to in-house digital health marketing, finding the right partner is key. Small marketing teams often lean on third-party providers to run their marketing campaigns. As these teams develop skills in digital marketing, they gain the confidence to staff up and bring campaign management in-house. By 2020, VCU Health’s Read More

Your Digital Front Door – Meeting Consumers Where They Are

Your Digital Front Door – Meeting Consumers Where They Are

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Panelist:

  • Ben Dillon, Chief Strategy Officer, Geonetric

After this webinar, attendees will be able to answer critical questions, including:

  • What are consumers’ preferred ways to engage with health organizations throughout their journey?
  • How are consumers researching health conditions (and what information your health system needs to be delivering)?
  • How has patient loyalty changed and what are the most important factors as patients are making healthcare choices for every healthcare encounter?
  • What are consumers’ perspectives on personalized digital experiences in an era of greater awareness of the threats to data privacy?

Watch Now »

Blockchain Technology in Digital Healthcare: An Answer to Digital Ad Fraud?

Jim-Samuel

If you’re running digital healthcare advertising campaigns, you’re probably aware of blockchain technology. To hear some tell it, blockchain is the answer to just about every problem faced by modern society. Others describe it as a solution in search of a problem. One area in which blockchain has seen some success is in helping to Read More