Unveiling the Power of Influencer Marketing in Healthcare

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Aurora Health Takes a Lead Investor Role in Digital Health Accelerator StartUp Health and Joins AVIA Innovator Network, Signaling Commitment to Innovation That Improves Patient Care

August 18, 2015

// By Jane Weber Brubaker // In June, Aurora Health Care in Wisconsin announced its investment in StartUp Health, a global entrepreneurship development company. “Aurora Health Care is taking a lead investor role in StartUp Health to help expedite the review and adoption of innovations designed to transform the delivery of care,” says Rick Klein, Executive Read More

From 0 to 365: Tips for Your First Year at a New Healthcare Organization

August 11, 2015
Andy Gradel, System Director of Digital Marketing, Main Line Health

// By Andy Gradel // My father spent practically his entire career working for the same company. With the change of our workforce from a production-driven economy to a service and information-driven model, staying with the same company more than a decade has become more and more rare. In fact, the U.S. Bureau of Labor Read More

How a 200-Year-Old Hospital Prioritizes Digital Innovation

August 5, 2015
Shawn Gross, Chief Digital Strategist at White Rhino

One way to accelerate consumer-facing digital technologies in established health care organizations is to carve out a dedicated team focused on innovation. “When Massachusetts General Hospital formed the Healthcare Transformation Lab, a startup group within the 200-year-old institution, the organization made technology in healthcare delivery a priority,” says Shawn Gross, Chief Digital Strategist and Health Read More

4 Ways Healthcare Organizations Are Using New Technologies to Deliver Personalized Service and Patient Experience

August 5, 2015

Mass General’s Healthcare Innovation Lab and White Rhino’s Addictive Health Lab explore consumer-centric apps and technologies with the goal of delivering a higher level of personalized service, satisfaction and a better overall patient experience. // By Shawn Gross // “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized Read More

Suzanne Sawyer, Chief Marketing Officer, Penn Medicine, and Rob Grant, Co-Founder and Executive VP, Evariant to present at new eHST webinar

August 4, 2015

Recently, we published “Precision Digital Marketing: Penn Medicine’s Journey of Innovation.” There were so many takeaways and lessons to be learned from the Penn Medicine experience we asked the lead voices in that article to share more in a new webinar. I’m happy to announce that they have agreed, and on Sept. 3, Suzanne Sawyer, Read More

How Mobile-Friendly Is Your Hospital Website?

July 22, 2015
Chris Boyer, director of digital and analytics at University of Minnesota Health and Fairview Health

More and more people are using mobile devices to access and consume digital content. In response to this growing trend, Google is now giving preferential treatment to mobile-friendly websites in search results from mobile devices. So if your site isn’t mobile-friendly, how big a problem is it? Has organic search fallen off a cliff? To Read More

Google’s April 21 Algorithm Release and the Impact on Mobile Search for Hospital Websites: An Interview with Chris Boyer

July 22, 2015
Chris Boyer, director of digital and analytics at University of Minnesota Health and Fairview Health

// By Jane Weber Brubaker // On April 21, Google’s new algorithm was released. Mobile-friendly websites will now be preferred for mobile searches. Was this the beginning of Mobilegeddon? Are non-mobile-friendly sites getting punished? We asked Chris Boyer, Senior Vice President, Digital at ReviveHealth (former AVP, Digital Strategy at North Shore LIJ) to weigh in Read More

Park Nicollet Health Services and PinnacleHealth Follow Patients’ Lead, Create Digital Content and Apps For Pregnancy and Childbirth Patients

July 15, 2015

When it comes to patient education, expectant mothers are eager consumers of information. Hospitals have traditionally provided education through office visits, in-person classes, and printed materials appropriate for each stage of the pregnancy journey. As consumers migrated first to the Web and more recently to engaging with content through mobile devices, the expectations for patient Read More

Are Wearables the Cure for Chronic Disease Management?

July 1, 2015
Dr. Richard Milani

Chronic diseases cause 70 percent of deaths in the U.S., and hypertension is one of the most pervasive chronic diseases. “A third of all adults in the U.S. have it,” says Dr. Richard Milani, Ochsner Health’s Chief Clinical Transformation Officer. “Only half of adults with high blood pressure have it under control. It’s a big Read More

Inside Look at Ochsner Health’s Apple Watch Hypertension Pilot

June 30, 2015

eHealthcare Pulse April 24 was a big day in the technology world. The Apple Watch was released. On the same day, Ochsner Health, the largest not-for-profit health system in Louisiana, announced that it was the first hospital in the nation to manage patients suffering from chronic diseases, using the new Apple Watch. “Chronic disease is Read More

B2C Marketing Predictions 2015

June 29, 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

Compelling Mission, Native Content, and Word of Mouth Drive Medstro To #3 Spot on Rankings of Physician Social Networks

June 29, 2015

Pressures abound in healthcare, and for some young physicians, change can’t come soon enough. “I experienced the pains a lot of people are expressing with the healthcare system in terms of the inefficiencies, care delivery, time with patients, what it means to have the patient-physician relationship, and administrative burdens now as compared to 10 years Read More

Marketing Automation Helps Kindred Healthcare Deliver the Right Message at the Right Time to the Right Person Across All Channels

June 24, 2015

Is your organization like Kindred Healthcare—trying to do a lot with a lean marketing team? Kindred Healthcare provides post-acute, rehabilitation, hospice and home care services in 2,787 locations in nearly every state. Early in 2013, Kindred began working with marketing automation service provider Marketo to extend the reach of its field operations team. “What we Read More

Learn How Kaiser Permanente Achieved a 69% Patient Portal Adoption Rate

June 17, 2015
Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Patient retention is one of the many things healthcare marketers need to stay on top of. Can your patient portal help you retain patients? Kaiser Permanente thinks so. “A 2012 Kaiser Permanente study published in the American Journal of Managed Care found that patients with online access to their patient information were 2.6 times more Read More

Kaiser Permanente, With 4.8 Million Portal Users, Says All Healthcare Systems Should Strive to Provide Easy and Convenient Care

June 16, 2015

In a recent article, we presented a recap of the HIMSS15 Patient Engagement Symposium. One of the presentations during the daylong symposium got our attention and we wanted to take a closer look. Judy Derman, Director of Member Engagement at Kaiser Permanente, shared impressive statistics on Kaiser’s portal, and how patients and providers are using Read More

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