Testing and Optimization

What Are the Top Web Design Trends Today? Not Just Responsive Design

Ask The Expert with Ben Dillon With the growing number of ways that consumers access the Inter­net, responsive design is fast becoming the industry standard for hospital web­sites. Responsive design enables websites to adapt to the device being used, presenting an optimal experi­ence on smartphones, tablets, and desktops. Research by Geonetric, an online solutions company, Read More

Improving the Online Patient Experience: Usability Tests and Task Completion

by Lannie Byrd Throughout the past decade, hospitals have put a lot of effort into improving the overall patient experience. Private rooms. Flat-screen TVs. Wireless Internet. Chef-prepared meals. High thread-count sheets. An overall emphasis on customer service. However, a healthcare institution’s digital platform touches patients throughout their healthcare experi­ence, from searching for a physician to Read More

How Do You Build an Effective Dashboard for Digital Marketing?

Susan Solomon

Ask The Expert with Susan Solomon Eleven years ago, Kay Franks, marketing manager for St. Louis Children’s Hospital, got wind that budget re­ductions were on the horizon and it looked like her website budget was on the chopping block. That was all she needed to get cracking on building a compre­hensive dashboard to demonstrate the Read More

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