Still Flying Blind? How Privacy can Power Performance for Healthcare Marketing

Tuesday | June 30, 2026 | 2 p.m. Eastern

Discover Exclusive Insights from a Survey of 120 Healthcare Marketing Leaders

Your Presenter:

• Jessica Holton, CEO and Co-Founder, Ours Privacy

Moderated by:

• Kyle Hardner, Contributing Writer, Plain English Health Care

You’ll learn:

• What marketers are saying about the gap between compliance confidence and actual capabilities.
• How to move toward tracking the full patient journey compliantly, and where most marketers get stuck.
• How one health system navigated the post-OCR environment and rebuilt its martech stack.
• Practical next steps for moving from a patchwork of tools to a more unified approach.
• The future of marketing compliance in the era of AI.

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Maximizing MarTech in Healthcare: From Stack Sprawl to Strategic Growth

A new eHealthcare Strategy & Trends webinar with insights from Atlantic Health, UNC Health and Unlock Health

Presented May 13, 2026

Your Presenters:

• Orla Seidel, Director, CRM & Digital Marketing at Atlantic Health
• Susie Magrogan, Performance and Demand Gen Manager at UNC Health
• Lisa Bevere, Senior Director of Digital Strategy at Unlock Health

Moderated by:

• Jamie Mermelstein, VP of Digital Experience at Unlock Health

Together, we’ll explore:

• Where attribution breaks down in healthcare organizations — and why
• How to connect brand investment to measurable access and utilization
• What full-funnel governance requires across marketing, IT, analytics, and operations
• How to move from reporting metrics to guiding decisions
• What it takes to align strategy, martech, and Epic tools to achieve true full-funnel marketing and analytics

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Real Work, Real Results: An AI Delivery Lab

AI in Healthcare Marketing June 2026 Day 3 Session 1

Wednesday | June 17, 2026 | 1 p.m. Eastern

Panelists:

• Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
• Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
• JC Chakravarty, VP of Strategy and Design, Modea

Moderated by:

• Char Wilson, Principal Consultant, Char Wilson Consulting

You’ll learn how to:

• How to use rapid prototyping and vibe coding to accelerate healthcare website development
• How to build and optimize digital content for AEO and GEO performance
• What Modea’s healthcare digital maturity survey reveals about AI investment levels, consumer perception, and ROI benchmarks
• What it takes to make a healthcare website truly discoverable across AI-powered search and answer engines
• and more.

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AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

AI in Healthcare Marketing June 2026 Day 3 Session 2

Wednesday | June 17, 2026 | 2:30 p.m. Eastern

Panelists:

• Stewart Gandolf, CEO,Healthcare Success
• Brandon Schakola, Senior Director, Digital Services, Healthcare Success
• Pansy Lee, Head of Product, inlets.ai
• John Davey, Vice President Marketing Technology, Mount Sinai Health System

Moderated by:

• Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn how to:

• Understand the causes and implications of AI hallucinations in healthcare, including risks to brand reputation, compliance, and patient trust
• Identify where and how AI may be misrepresenting your organization using emerging monitoring tools and competitive visibility analysis
• Apply practical strategies to reduce hallucinations, improve AI-driven search visibility, and strengthen brand safety in an evolving digital landscape

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AI in Healthcare Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

June 15-18, 2026

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

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From Silo to System: Building a Scalable Location Strategy That Improves Findability

Hospital Websites Day 4 Session 2 

Presented March 12, 2026 at 2:30 p.m. Eastern

Panelists:

• Ben Dillon, CEO, Geonetric
• Mandi Graham, Application Analyst IV, Billings Clinic
• Jeff Giffin, Digital Marketing Liaison, Billings Clinic

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

This session will cover:

• Common challenges healthcare organizations face as location content grows and becomes harder to manage
• Key components of an effective location strategy, from auditing and hierarchy to structured content
• How user-focused location profiles can function like microsites within a broader site framework
• Improving search visibility and patient clarity through consistent, well-structured location data
• Building a location foundation that supports future digital initiatives and ongoing expansion

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Creating Flexible Hospital Websites That Grow with Your Organization

Hospital Websites Day 4 Session 1 

Presented March 12, 2026 at 1:00 p.m. Eastern

Panelists:

• Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
• David Sturtz, Senior Vice President of Product, Geonetric
• Julie Lindsay, Digital Strategy Consultant at Hospital Sisters Health System
• Aaron Watkins, AVP, Digital Strategy, NorthBay Health

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

You’ll hear perspectives on:

• How health systems evaluate platform needs, prioritize capabilities, and build a business case for change
• How to create a scalable digital foundation that supports ongoing growth and improvement
• Where platforms and implementation partners each play a critical role in achieving long-term value
• How to plan for “what’s next” (including AI, search, and experience optimization) with clear use cases, not buzzwords

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Ask Us Anything: AI Search + the Future of Website Content

Hospital Websites Day 3 Session 2 

Presented March 11, 2026 at 2:30 p.m. Eastern

Panelists:

• Amanda Todorovich, Cleveland Clinic
• Ahava Leibtag, Aha Media Group

Moderator:

• Lacey Reichwald, Aha Media Group, as moderator

Ask us about:

• How AI search is changing traffic, SEO, and web strategy
• What “AI-ready” content actually looks like — and how to get started
• Whether your content still matters (spoiler: yes)
• What to do now to future-proof your site content for LLMs and chatbots
• The role of E-E-A-T, branding, and trust when users don’t even visit your site

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The Future of Hospital Websites

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented March 9-13, 2026

Hospital and health system websites are evolving faster than ever.

From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands.

The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

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From Silo to System: Building a Scalable Location Strategy That Improves Findability

Hospital Websites Day 4 Session 2 

Thursday | March 12, 2026 | 2:30 p.m. Eastern

Panelists:

• Ben Dillon, CEO, Geonetric
• Mandi Graham, Application Analyst IV, Billings Clinic
• Jeff Giffin, Digital Marketing Liaison, Billings Clinic

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

This session will cover:

• Common challenges healthcare organizations face as location content grows and becomes harder to manage
• Key components of an effective location strategy, from auditing and hierarchy to structured content
• How user-focused location profiles can function like microsites within a broader site framework
• Improving search visibility and patient clarity through consistent, well-structured location data
• Building a location foundation that supports future digital initiatives and ongoing expansion

Register Now  »

Creating Flexible Hospital Websites That Grow with Your Organization

Hospital Websites Day 4 Session 1 

Thursday | March 12, 2026 | 1:00 p.m. Eastern

Panelists:

• Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
• David Sturtz, Senior Vice President of Product, Geonetric
• Julie Lindsay, Digital Strategy Consultant at Hospital Sisters Health System
• Aaron Watkins, AVP, Digital Strategy, NorthBay Health

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

You’ll hear perspectives on:

• How health systems evaluate platform needs, prioritize capabilities, and build a business case for change
• How to create a scalable digital foundation that supports ongoing growth and improvement
• Where platforms and implementation partners each play a critical role in achieving long-term value
• How to plan for “what’s next” (including AI, search, and experience optimization) with clear use cases, not buzzwords

Register Now  »

Ask Us Anything: AI Search + the Future of Website Content

Hospital Websites Day 3 Session 2 

Wednesday | March 11, 2026 | 2:30 p.m. Eastern

Panelists:

• Amanda Todorovich, Cleveland Clinic
• Ahava Leibtag, Aha Media Group

Moderator:

• Lacey Reichwald, Aha Media Group, as moderator

Ask us about:

• How AI search is changing traffic, SEO, and web strategy
• What “AI-ready” content actually looks like — and how to get started
• Whether your content still matters (spoiler: yes)
• What to do now to future-proof your site content for LLMs and chatbots
• The role of E-E-A-T, branding, and trust when users don’t even visit your site

Register Now  »

How Content Informs Digital Transformation

Hospital Websites Day 3 Session 1 

Wednesday | March 11, 2026 | 1:00 p.m. Eastern

Panelists:

• Heather Linder, VP, Brand and Growth Marketing, OU Health
• Kalee Hildreth, Executive Director of Digital Transformation and Marketing Operations, UChicago Medicine

Moderated by:

• Ahava Leibtag, Founder and CEO, Aha Media Group Digital, L.L.C

You’ll hear about:

• How content operations and governance set you up for AI tools like chatbots and generative search
• What it means to write for AI, not just for SEO — and how to do both
• Why healthcare organizations can’t afford to separate content from brand or digital product strategy
• How smart, structured content connects patient experience, access, and growth
• Why “digital transformation” must also be content transformation — and organizational transformation

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Why Privacy-Focused Healthcare Marketing Drives Better Performance

Learn how you can turn your privacy challenges into performance opportunities

Presented January 29, 2026

Your Presenters:

• Nardeep Singh, MSITM, Marketing Technology Manager, Renown Health
• Dave Twichell, Head of Marketing, Freshpaint

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

• Why privacy compliance is more than a legal requirement; it’s a performance enabler
• How privacy-respecting tracking allows for full-funnel visibility, from ad click to appointment
• Tactics for modern, HIPAA-aligned audience segmentation and campaign targeting
• How performance marketing can prove value when budgets are tight
• Proven methods to rebuild marketing insight without increasing risk

Watch Now  »