What Healthcare Organizations Need to Know About Google Analytics 4

// By Rachael Sauceman //

Now is the time to start getting ready for Google’s transition to GA4 in July 2023.

In March, Google announced that it plans to officially retire the current version of Google Analytics and require all users to move to the next generation, Google Analytics 4, or GA4, by July 1, 2023. Here’s why.

Over the past several years, both consumers and governments have become increasingly concerned about online privacy and the responsibility of large tech companies to ensure that users have control over how their online data is collected and used.

GA4 is Google’s response to this new environment. Built with increased privacy controls for both consumers and businesses, GA4 is a transition away from cookie and IP-based user tracking.

July 1, 2023 is nearly a year from now, and many organizations may be tempted to put this on the back burner and take another look next year. But this new platform will be a significant departure from the previous generation of analytics, requiring a thoughtful transition strategy.

How you use Google Analytics will certainly impact how straightforward the process may be for you, but the main takeaway for all healthcare organizations is this: A new generation of Google Analytics is here, and your transition plan should start now.

The coming changes raise many questions — how different will GA4 be? How can you get ready? Here, we give you answers to these questions and more.

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