Web Takes … July 2014 Picks
St. Joseph’s Hospital Health Center
www.sjhsyr.org
You could argue site visitors aren’t all that interested in home page banners that promote key services and special offers or events; they just want to find specific information. If that is the case, why not make the banners a direct reflection of the global links? This approach is the one taken here, with good effect, on this site for a Syracuse, NY, provider. Five banners rotate, each one with the same or similar global link name, a half-dozen key sublinks, and a related visual.
Strongly supporting this banner format are global links that expand to show related links to virtually anything a site visitor would want to investigate, all nicely placed in topical sections.
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