// By Jane Weber Brubaker // The eHealthcare Leadership Awards honor the very best websites and digital communications from a broad spectrum of healthcare organizations. Winners of the 21st Annual eHealthcare Leadership Awards were announced on November 17 at a special presentation at HCIC@Home, the virtual conference sponsored by Greystone.Net, our partner in presenting the Read More
What if you could create a customer engagement program in your urgent care service line that increases customer lifetime value by 22 percent?
Or increase the customer lifetime value of your primary care physician service line by 29 percent?
And what if you could document and prove those results based on a two-year scientific study that ties your customer engagement program’s impact to customer visit history?
That is precisely what BayCare Health System has done.
BayCare Health System has spent the last two years conducting a proactive “Review Requesting Program” in its urgent care and primary care physician service lines and analyzed the effect on clinical visit history and customer lifetime value.
Watch this webinar on demand, and learn from Ed Rafalski, BayCare Health System’s chief strategy and marketing officer how the program was executed and analyzed, and how it improved the health system’s business KPIs and clinical outcomes.
An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.
Your Presenters:
// Sponsored Post //
An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists
Your Presenters:
The latest Hospital Digital Experience Index (HDX-15) is out — and it’s chock-full of actionable insights based on detailed benchmarking and analytics.
Get an expert tour of the best digital work happening among leading organizations like Johns Hopkins, Mayo Clinic, Cleveland Clinic, and others.
Dave Wieneke, healthcare practice director at Connective DX and lead developer of the HDX-15 methodology, will highlight the emerging trends and best practices observed across these 15 top websites.
Dave will be joined by special guest Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine.
You’ll Learn:
Join us on January 23 and get insights from top healthcare organizations that will help you enhance the digital experience for your website visitors.
// By Jane Weber Brubaker // The eHealthcare Leadership Awards program recognizes the very best websites and digital communications efforts of a wide range of healthcare organizations. This year’s winners were announced November 7 at a special presentation in Scottsdale, Arizona during the Healthcare Internet Conference, produced by Greystone.Net. More than 200 organizations received recognition Read More
// By Jane Weber Brubaker // It’s that time of year again. The call for entries for the 2018 eHealthcare Leadership Awards is open as of May 1. This year’s award winners will be announced at a gala luncheon on November 7 at the HCIC conference in Scottsdale, Arizona. Winners are selected from nearly 1,000 Read More
The Call for Entries for the 2018 eHealthcare Leadership Awards is now open. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. These awards highlight the role of Read More
The media, including social media, are buzzing about AI, or artificial intelligence. As of this writing in late November, the top trending article on Facebook is “Facebook Is Using Artificial Intelligence to Spot Suicidal Tendencies in Its Users.” On LinkedIn, it is “Where Will AI Increase and Decrease Costs in Healthcare?” Is AI just the Read More
// By Jane Weber Brubaker // The media, including social media, are buzzing about AI, or artificial intelligence. As of this writing in late November, the top trending article on Facebook is “Facebook Is Using Artificial Intelligence to Spot Suicidal Tendencies in Its Users.” On LinkedIn, it is “Where Will AI Increase and Decrease Costs Read More
As the number of users accessing the internet from mobile devices continues to climb, an optimized mobile experience is becoming a must-have for healthcare and other industries. How long does it take your hospital website to load on a mobile device? According to a study by Google, 22 seconds is the average time to fully load Read More
Winners of the 2017 eHealthcare Leadership Awards were announced today at a special keynote presentation at the Healthcare Internet Conference in Austin, Texas. Over 200 organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications. A total of 116 individuals familiar with healthcare and the internet judged the entries. See Read More
This leading awards program, which drew over 900 entries last year, recognizes the very best websites and digital communications efforts of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. Now in its 18th year, the awards program is presented by Plain-English Health Care, publisher of eHealthcare Strategy & Trends and Read More
“The best way to change a culture is to be transparent,” says Emily Kagan Trenchard, Associate Vice President of Digital Strategy at Northwell Health (formerly North Shore-LIJ). “When you pull back the curtain, everyone wants to tidy up the room.” Kagan Trenchard and co-presenter Chris Boyer, Senior Vice President of ReviveHealth, shared their perspectives on Read More
// By Jane Weber Brubaker // “The best way to change a culture is to be transparent,” says Emily Kagan Trenchard, Associate Vice President of Digital Strategy at Northwell Health (formerly North Shore-LIJ). “When you pull back the curtain, everyone wants to tidy up the room.” Kagan Trenchard and co-presenter Chris Boyer, Senior Vice President Read More
The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More
St. Joseph’s Hospital Health Center www.sjhsyr.org You could argue site visitors aren’t all that interested in home page banners that promote key services and special offers or events; they just want to find specific information. If that is the case, why not make the banners a direct reflection of the global links? This approach is Read More
Willamette Valley Medical Center www.wvmcweb.com Not too far from Portland, OR, is the city of McMinnville, home of Willamette Valley Medical Center, an 88-bed facility. Maybe the personal, straightforward attitude communicated on the organization’s website wouldn’t work in a big city, but it certainly caught my attention. The positioning statement next to its logo says, Read More
WEBSITES Help for People Affected by Accidental Bowel Leakage (ABL) is focus of a new site at www.ablinfo.org. Millions of men and women older than 40 are affected by ABL. Quiz to Gauge Understanding of Severe, Life-Threatening Allergic Reactions launched at www.Auvi-Q.com/WhatsYourAQ. The feature is sponsored by the Asthma and Allergy Foundation of America and Read More
Travel Insurance With summer vacations just around the corner, some thought about travel insurance is in order, especially if you are planning an expensive trip or going to an exotic destination. Insurance coverage options generally fall into three broad categories – trip cancellation, emergency medical care, and medical evacuation to a healthcare facility, with the Read More
Athens Regional Health System – Wellness www.athenshealth.org Wellness is a hot topic as healthcare organizations transition to population health management and value-based payment. But even the best sites continue to just integrate wellness information with health information, health resources, or health library sections. Such is not the case for this website for a Georgia provider. Read More
by Cheryl L. Serra Diagnosis: Cancer. Reaction: Disbelief and fear. Fear of your prognosis, the treatment, reaction of family and friends, and your financial future. How will you possibly be able to undergo treatment—or care for a loved one with cancer—and work? A new employee benefit will soon be available to help support cancer patients Read More
Centegra HealthSystem www.centegra.org This beautifully designed site for an Illinois system has great navigation. There are lots of little touches that make the site stand out. Will consumers use a hospital that doesn’t take their health insurance? Almost never. But many hospital websites fail to indicate to visitors what insurance plans are accepted. Such is Read More
Grady Health System www.gradyhealth.org If you have seen the movie “Nebraska,” you know about the power of black-and-white visuals. A similar and effective approach is taken with this site for an Atlanta-based system. The home page banner rotates photos of five individuals and a family, shown in black and white, each with a simple message Read More
Ask The Expert with Mark S. Gothberg Winners of the 2013 eHealthcare Leadership Awards, the competition’s 14th year, were recognized in November in New Orleans during a presentation at a healthcare Internet conference sponsored by Atlanta-based Greystone.Net. The November issue of eHealthcare Strategy & Trends listed the winners. Last month’s “Ask the Expert” column discussed Read More
Gundersen Health System Provider websites have come a long way since I started reviewing them 14 years ago. But with some exceptions, interactive functions remain underutilized. This site for a Wisconsin system is one of those exceptions. A click on the Health & Wellness link brings visitors to a page where they can access numerous Read More