Digital Showcase: “Beekeeper” Launch Connects a Disconnected Workforce
Digital Showcase highlights exceptional digital marketing and award-winning work from across the eHealthcare Leadership Awards categories.
A campaign-style rollout of the Beekeeper app reframes how Southeast Georgia Health System connects with its workforce.
// By Susan Dubuque //
Internal communication strategies don’t fail because there aren’t enough messages. They fail because the messages don’t reach people in a way that works.
At Southeast Georgia Health System, that gap showed up clearly. In a 2024 engagement survey, fewer than half of team members felt communication across the organization was effective, and just 55 percent felt their own work units communicated well.
“For a workforce that spends most of the day on the move, the issue wasn’t volume. It was access,” says Melody Bradley, supervisor of digital media at Southeast Georgia Health System.
Continue reading to see how strong creative and on-the-ground activation turned an internal communication tool into something team members will use.
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