Establishing Conversion Tools for Hospital Websites
// By Stephen Moegling //
The Internet is the primary source for consumers to search for products and services instantly. Healthcare solutions are no exception. Hospitals are becoming savvier at using their website vehicles to convert prospective patients in the “golden moment” when those prospects are making active healthcare decisions. In addition, because the decision-making for complex healthcare solutions like weight-loss surgery often takes 24 to 36 months, more and more hospitals recognize the value of their websites as long-term lead nurturing vehicles.
Martin Health System, a three-hospital system based in Stuart, Florida, is no exception. Scott Samples, Director of Corporate Communications, Marketing and Business Development at Martin Health, recognized that its next iteration of the system’s website had to be a vehicle to nurture and convert prospects into patients.
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