Join the Conversation: AI in Healthcare Marketing Week Offers a Practical Roadmap for the AI-Enabled Future
If you haven’t signed up yet for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit, it’s not too late. We’re offering it at no charge to employees of healthcare provider organizations.
Gregg Johnson, CEO of Invoca
Whether you work for a small, rural hospital, a large academic medical center, or something in between, learning about AI and what the future holds is essential education for all healthcare marketers.
From Monday, June 15 through Thursday, June 18, during seven 1-hour sessions, you’ll hear from innovative healthcare marketing leaders who are moving their organizations toward an AI-enabled future.
AI presents new opportunities and risks, and marketers are uniquely suited to lead change. “Marketing, in my mind, is one of the more interdisciplinary functions that typically exists within companies,” says Gregg Johnson, CEO of Invoca. “I think there’s a really interesting opportunity for marketing to play in helping facilitate, catalyze, and help drive some of these cross-functional discussions, where collaboration is absolutely critical to getting the right outcome.”
Johnson is a panelist for the Opening Keynote on Monday, June 15 at 2:00 p.m. ET, When AI Becomes How Work Gets Done, along with marketing and analytics leaders from Renown Health and Mass General Brigham.
These all-star panelists will share how they build AI literacy in their organizations, make the business case for AI solutions, rebuild modern data architecture, change workflows, and define governance.
The sessions that follow break down the broader implications of AI within healthcare organizations, each focusing on a specific theme. Register for any session and you will be registered for all sessions, live or on-demand.
Read the full article to discover the expert-led sessions, key topics, and practical insights that make this a must-attend event: AI in Healthcare Marketing Virtual Summit Is Back Next Week!
Best regards,
Matt Humphrey
President