With millions of Americans at home during the COVID-19 pandemic, many people turned to the internet to learn more about the novel virus. That caused a surge in traffic on hospital websites and social media channels. According to a report from Baldwin publishing, one hospital marketing director who manages more than 80 websites reported a Read More
// By Jane Weber Brubaker // St. Bernards’ marketing team tried to run direct mail campaigns on their own, but they weren’t working. Today, it’s a different story. Without the right tools, it’s hard to meet your strategic goals. With the right tools and partners, it’s as different as night and day. At St. Bernards Read More
Consumerism is a growing force in healthcare. The industry has been pushing consumers to take a more active role in their health and wellness for many years. With growing involvement comes a set of growing expectations that healthcare providers will operate on consumers’ terms and that they’ll meet health consumers where they are. In a Read More
// By Althea Fung // New York City was in the crosshairs of COVID-19 more than once, first as the epicenter of the pandemic, and more recently when Omicron struck. In the midst of the crisis, the city’s public hospital system found a way to redesign its website. With millions of Americans at home during Read More
Learn how digital marketing to physicians established Baptist Health South Florida as a leading source of high-value content for physicians and referral sources.
Panelists:
Watch this webinar and you’ll learn:
// By Ben Dillon // A new survey reveals that consumers are more empowered than ever, and their expectations have grown over the past two years. Consumerism is a growing force in healthcare. The industry has been pushing consumers to take a more active role in their health and wellness for many years. With growing Read More
In a post-COVID healthcare industry, how do you better communicate with patients in a way that both closes patient care gaps and improves your healthcare delivery? For one health system, the answer may lie in leveraging your organization’s CRM capabilities. When you put a stake in the ground in a big and high-profile way, everything Read More
// By Jane Weber Brubaker // Griffin Health is all about person-centered care, and that extends to the way it communicates with patients. When you put a stake in the ground in a big and high-profile way, everything you do is a reflection of what you say about yourself. Griffin Hospital in Derby, Connecticut is Read More
When you’re ready to make the transition to in-house digital health marketing, finding the right partner is key. Small marketing teams often lean on third-party providers to run their marketing campaigns. As these teams develop skills in digital marketing, they gain the confidence to staff up and bring campaign management in-house. By 2020, VCU Health’s Read More
// By Jane Weber Brubaker // When you’re ready to manage your digital campaigns internally, finding the right partner is key. Small marketing teams often lean on third-party providers to run their marketing campaigns. As these teams develop skills in digital marketing, they gain the confidence to staff up and bring campaign management in-house. By Read More
Primary care plays a central role in the healthcare delivery system. But the COVID-19 pandemic upended primary care services. As a result, many primary care physicians closed their offices, offered reduced services, or used virtual care services to connect with patients. But when offices began to reopen, patients remained reticent to return. So is a Read More
// By Althea Fung // Sometimes patients need a nudge to get back to care. A CRM platform and a winning strategy drove positive results for this Louisiana-based health system. Primary care plays a central role in the healthcare delivery system. But the COVID-19 pandemic upended primary care services. As a result, many primary care Read More
“I’ve been a healthcare marketer for what seems like a very long time (20 years), with a big chunk of that at Scripps Health in San Diego,” writes Marc Needham, chief growth officer for Combinaut. “Over that very long period, I’ve seen lots of seemingly impossible problems vanish and other problems that seemed easily remedied Read More
// By Marc Needham // A fully integrated and transparent funnel allows you to focus your efforts where they’re going to really make a difference. When my kids first meet other kids their age, they perform a funny little ritual. There’s typically some introductory small talk and then they start to drill for common interests, Read More
In healthcare, CRM is often referred to as the software itself — as a noun — versus the activity of managing customers — a verb. In some cases, it’s a checkbox for a technology neither mapped to organizational goals nor mapped to driving metrics that matter to the health system. Innovative health systems have started Read More
Ask the Expert, with Alan Tam, Vice President of Marketing, Actium Health // By Jared Johnson // This month’s featured expert believes that CRM implementations in healthcare should deliver on business metrics that matter — revenue growth, cost reduction, patient outcomes, and ROI. In healthcare, CRM is often referred to as the software itself — Read More
// By Jane Weber Brubaker // Which would you prefer to be known as — a health system that makes things easy for consumers and can be trusted to safeguard their data? Or one that adds friction in the name of security, and puts personally identifiable information at risk? There are so many ways data, Read More
If you’re running digital healthcare advertising campaigns, you’re probably aware of blockchain technology. To hear some tell it, blockchain is the answer to just about every problem faced by modern society. Others describe it as a solution in search of a problem. One area in which blockchain has seen some success is in helping to Read More
// By Jim Samuel // Digital advertising will total more than $571 billion worldwide in 2022. But the latest projections from Juniper Research say $81 billion of that will be wasted because of fraud. Some advocates say blockchain technology can be the solution to the fraud problem. Others say blockchain is likely to come up Read More
Every successful healthcare content strategy needs two main ingredients: substance and structure. But how do you merge these two together to create a seamless web experience for your customers? In 2017, Lahey Hospital & Medical Center announced its intent to merge with Beth Israel Deaconess, creating what would be the largest hospital merger in Massachusetts Read More
// By Althea Fung // Content substance and content structure go together like peanut butter and chocolate — and the whole is greater than the sum of its parts. In 2017, Lahey Hospital & Medical Center announced its intent to merge with Beth Israel Deaconess, creating what would be the largest hospital merger in Massachusetts Read More
When starting a health system website revamp, numerous decisions have to be made. What are the priorities? Who will have the final word? How will you align your decisions with your health system’s strategic plan? But most importantly, how will you engage your stakeholders and win their approval when doing a health system website revamp? Read More
// By Jane Weber Brubaker // When it comes to web redesign, everyone thinks they’re an expert. Here are some tips from the real experts on how to navigate those internal conversations. It can feel like a tug of war to be a digital marketer in a health system. Sometimes you win, and sometimes you Read More
For decades, hospital leaders have struggled with the question: “How does the industry do better on behalf of its customers?” For one health system CEO, the answer might lie in a bold new approach to bridge healthcare strategy and operations. John Marzano, in a new article, describes the scenario like this: “As a former chief Read More
// By John Marzano // One health system CEO believes that connecting strategy and operations through internal design teams is the key to achieving organizational objectives. The scenario goes like this. As a former chief marketing officer of a large health system, I am cornered by the chair of neurosurgery, who is a god in Read More