// By Jane Weber Brubaker // The eHealthcare Leadership Awards honor the very best websites and digital communications from a broad spectrum of healthcare organizations. Winners of the 22nd Annual eHealthcare Leadership Awards were announced on November 4 at a special presentation in Las Vegas during the Healthcare Internet Conference (HCIC) sponsored by Greystone.Net, our Read More
Learn from the Pros how to Create, Promote, and Distribute Your Podcast for Maximum Reach to Consumer, Peer, and Internal Audiences
Your Presenters:
Ashley Schroeder, Events and Marketing Specialist, Bryan Health
Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD
Watch this webinar and you’ll learn:
// By Ben Dillon // As we put the finishing touches on our annual Healthcare Digital Marketing Trends Survey, I always look for themes that will define the industry in the coming year. This year, one theme is surfacing again and again: digital strategy and the level of investment and focus placed on it by Read More
// By Jim Samuel // Third-party cookies may have received a reprieve, but that only gives you more time to prepare for their eventual demise. Whether it’s because of Apple’s security updates to its email app, Google’s end to support for cookies, or the new privacy laws in many states and countries, organizations that rely Read More
// By Daniel Fell // From digital data streams to artificial intelligence and predictive analytics, the prevalence and use of marketing data is growing exponentially. According to a recent State of Marketing report from Salesforce, the median number of data sources used by marketers grew 50 percent from 2019 to 2021. And the report showed Read More
// By Jane Weber Brubaker // If your health system participates in value-based contracting, you have a vested interest in making sure you’re optimizing the three R’s: right care, right time, right setting. Easier said than done. So what is the secret to orchestrating all the variables that go into a patient’s decision to get Read More
// By Shawn McKee // Does your practice have a plan to reactivate patients? Sometimes all it takes is the right nudge to get patients to come back. It’s worth a lot to your practice when they do. Patient churn is an expected part of any provider’s practice. In fact, only 30 percent of physical Read More
Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. HCIC 2021 – Live! in Las Vegas How Customer Data Platforms Can Power More Consumer-Driven Opportunities in Healthcare MACH: Making MarTech Modular Artificial Intelligence Can Bring Real Ethical Concerns to Healthcare Creating a Digital-First Approach to Behavioral Healthcare
// By Diane S. Hopkins // Ease should be part of the definition of an exceptional experience in any business but for those who are ill or injured, making their journey as easy as possible is part of exceptional caring. When you are designing customer solutions, is ease of use your numberone priority? Healthcare providers Read More
// By Jane Weber Brubaker // When you still remember what someone said in a webinar a year ago, you know it’s someone you’d like to hear more from. Sarah Sommer, vice president of digital engagement at Geisinger, was a panelist in our October 2020 webinar, “How to Build the Case for Increasing Your Digital Read More
// By Althea Fung // Healthcare marketers ask a common and essential question when launching campaigns or important projects: “What does success look like?” Marketing success is typically measured in converted leads and improved loyalty. But nurturing potential customers in hopes that they will become consumers can be challenging. One marketing leader decided to study Read More
// By Jim Samuel // Health systems have used chatbots on their websites for several years, and their usage increased with the COVID-19 pandemic. Now chatbot developers and health systems are looking to expand their use of chatbots into other areas of healthcare. If not implemented correctly, could chatbots increase inequity in our healthcare system? Read More
// By Jared Mauskopf // Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients. But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or a web app. Read More
The survey results are in! See how the pandemic has shifted digital priorities and investments.
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.
Your Presenter:
Ben Dillon, Chief Strategy Officer, Geonetric
Watch this webinar and you’ll learn:
Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. How Cleveland Clinic Prepped for Google’s Core Web Vitals Algorithm eHealthcare Leadership Awards: Recognizing Excellence in COVID-19 Communications Salinas Valley Memorial Healthcare System’s Internal Communications Strategy Kept Employees Connected During COVID-19 Content Strategies for a Post-Pandemic World Data Is Redefining the Read More
// By Jane Weber Brubaker // There’s a lot of fear around technology investments. They can be expensive, complicated, and hard to implement. You send out an RFP, get multiple proposals, and narrow the list down to a few finalists. You speak with references, get a proof of concept. You’re finally ready to pick the Read More
// By Daniel Fell // The data needed to run a modern healthcare marketing program is becoming vaster and more complex every day, and marketers will require ever more sophisticated tools to manage this data more efficiently and effectively in the future. According to a recent State of Marketing report from Salesforce, the median number Read More
// By Jane Weber Brubaker // Viva live conferences! When HCIC convenes in Las Vegas in November, it will feel like a long-deferred family reunion. Virtual conferences and video chat have kept us safe and connected during COVID, but there’s nothing like the shared energy of an in-person meeting. This year is the 25th anniversary Read More
// By Jim Samuel // Increased use of artificial intelligence (AI) in healthcare has brought many benefits to healthcare providers and patients. But despite the benefits, there are ethical concerns — unintentional or malicious — that any healthcare organization that embraces AI should address. The Peter Parker Principle says, “With great power comes great responsibility.” Read More
// By Althea Fung // The COVID-19 pandemic has negatively affected many people’s mental health. A Kaiser Family Foundation Health Tracking Poll from July 2020 found that many adults reported difficulty sleeping or eating, increases in alcohol consumption or substance use, and worsening chronic conditions, due to worry and stress over the coronavirus. But the Read More
// By Jane Weber Brubaker // “AI” and “machine learning” are terms that get batted around a lot these days. We know that there’s great promise on the clinical side to take vast amounts of data and use AI to make discoveries that would be impossible for humans to find on their own — akin Read More
// By Brian Griffin // As the COVID-19 Delta variant spreads rapidly across the country, there is an increasingly urgent need to overcome vaccine hesitancy and access to care issues among the unvaccinated. Michigan Medicine’s communications strategy is based on research that shows patients want empathy, not lectures or bullying. Healthcare providers on the frontlines Read More
// By Althea Fung // Nudge units look for ways to move patients toward healthier choices. Nudge units are based in clinical areas, but the work they do is remarkably similar to marketing, including testing and optimization to discover the most successful approaches. Most people want to be healthy. Many smokers lament their smoking and Read More
// By Jim Samuel // Hospitals and health systems across the country are constantly looking for ways to identify and manage unnecessary spending — for themselves and for patients. Controlling costs is particularly important when one of your system’s core values is stewardship. That’s why Chicago-based AMITA Health turned to an app that gives providers Read More
// By Brad Wensel // Now that widespread fears about the coronavirus are subsiding, it’s time to use your best marketing strategies, tools, and tactics to bring patients back for the cancer screenings they need. The evidence is overwhelming: Early detection saves lives. This article by Healthgrades‘ chief customer officer includes a case study about Read More