Turn Data into Demand: Proven Strategies to Drive Net New Patient Growth

Wednesday | July 23, 2025 | 2 p.m. Eastern

Your Presenters:

• Matt King, Senior Consultant, Population Intelligence, Definitive Healthcare
• Reed Smith, Senior Vice President and Chief Consumer Officer, Ardent Health
• Matt Gove, Chief Growth Officer, QuickMD

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Media

You’ll Learn:

• How to grow net new patients while strengthening retention
• Tactics for identifying high-value audiences and prioritizing outreach
• How segmentation enables more efficient use of marketing spend and higher conversion rates
• Strategies for aligning clinical data with marketing insights to personalize the patient journey
• How to use data and market intelligence to uncover growth opportunities

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How Does Acenda Integrated Health Support Employee Retention? Through Robust Internal Communications

Staffing shortages in U.S. hospitals have reached a critical level in 2025. Healthcare marketers can play a vital role in addressing this issue by fostering strong relationships with team members. Ascenda Integrated Health gets it: Internal communication matters. And they demonstrate it with an innovative, creative digital solution.

10 signs your agency is mismanaging your paid search campaigns

A free white paper, published by Fathom

One of the most common ways we begin supporting hospitals and health systems is by conducting detailed audits of their campaign strategy, structure, and results to uncover opportunities to improve performance and maximize the impact of every dollar in market. And, without fail, we find budget mismanagement.

Our digital advertising specialists have compiled some of the biggest red flags to watch for, the significance of those issues, and the specific actions you can take to remedy them.

We’ve organized these ten warning signs into five categories:

• Campaign Strategy and Structure: Overly General Campaign Structure
• Targeting Fundamentals: Spending Budget Outside Target Geography
• Optimization and Execution: Stagnant Change History Signals Lack of Optimization
• Tracking and Compliance: Non-Compliant Conversion Tracking
• Spend-draining Campaign Defaults: Google Search Partners Enabled

Download Now  »

Closing the Urgency Gap: How Marketers Can Embrace AI as a Thought Partner, Not Just a Tool

// By Jared Johnson // AI in healthcare marketing is still in its early innings, but Matt Cyr believes the real impact is just around the corner. In this insightful interview, Cyr shares how forward-thinking teams are already seeing faster content creation, tighter brand consistency, and quicker market research, even if ROI metrics are still catching up.

Behind the Best: How Top Health Systems Designed Award-Winning Integrated Campaigns

Wednesday | July 16, 2025 | 2 p.m. Eastern

Panelists:

• Stephanie Wierwille, Executive Vice President of Engagement, BPD
• Jessie L. Pulsipher, Marketing and Communications Manager, University of Maryland Medical Center
• Wendi Chason, Assistant Vice President of Marketing, Mount Sinai

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Here is what you can expect:

• Discover the future of brand and healthcare storytelling — including shifts in audience behavior, AI, and tech.
• Learn ways to create bold, transformational programs that build health system brands.
• Gain actionable strategies and fresh ideas to elevate your advertising and connect more effectively with your audiences.
• Hear behind-the-scenes insights from two eHealthcare Leadership Award winners in the Best Integrated Marketing Campaign category.
• Learn how a product-specific campaign drove measurable results and stood out in a competitive landscape.
• See how a brand campaign built trust, recognition, and engagement across multiple platforms.
• Get inspired by real-world examples that blend creative storytelling with smart strategy.
• Walk away with practical tips you can apply to your own campaigns — whether you’re launching a new service or reinforcing your brand.

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Digital Showcase: Broward Health’s New Brand Campaign Looks Boldly to the Future

// By Susan Dubuque // Broward Health had much to be proud of as it marked its 85th anniversary in 2023 with a campaign that reflected a proud legacy of caring. But the health system recognized it was time to evolve. Discover how this integrated marketing campaign engaged both internal and external audiences and produced impressive results.

Denver Health Leverages Epic Cheers CRM to Drive Patient Engagement and Operational Efficiency

// By Althea Fung // Customer relationship management (CRM) tools have become essential for healthcare organizations to build stronger patient connections, increase engagement, and enable personalized, timely communication. Using Epic’s integrated CRM, Denver Health aligns real-time EHR data with targeted campaigns. Learn how a switch to the right solution can drive measurable improvements.

Banner Health Redesigns Location Pages to Mirror Airbnb-Like Simplicity

Phoenix, Arizona-based Banner Health’s digital team adopted an e-commerce mindset to modernize the health system’s location pages, making it easier for patients to access the services and care settings of their choice. Find out how Banner Health followed the model of the hospitality industry to make its website location pages consumer-friendly.

FirstHealth of the Carolinas Redesigns Website to Meet Evolving Consumer Expectations

// By Althea Fung // In today’s healthcare landscape, a hospital’s website is its digital front door and often its most powerful marketing tool. Recognizing this, FirstHealth of the Carolinas launched a comprehensive website redesign in 2023. Learn how FirstHealth improved access and experience, increased site traffic, and picked up several industry awards along the way.

Beyond CRM 101: Aligning People, Data, and Strategy for Smarter Engagement

Presented June 4, 2025

Your Presenters:

• Laura Lee Jones, Founder & CEO of LionShare
• Judith Ward, Strategic Health Care Marketing Executive
• Denise Davis, Vice President, Marketing Technology & Operations, Emory Healthcare
• Chris Pace, Marketing Executive

Moderated by:

• Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

Join us as our panelists explore how you can:

• Identify the right CRM use cases, from patient acquisition and retention to reactivation, referral growth, and engagement journey orchestration.
• Break down silos across marketing, IT, and data teams to enable smarter engagement and measurement.
• Ensure CRM strategy reflects marketing goals by partnering effectively with IT, bridging gaps between technical infrastructure and engagement needs.
• Measure what matters by connecting CRM data across channels and understanding true marketing ROI.
• Build a source of truth for data-driven decisions, including more accurate targeting and audience suppression.
• Strengthen data governance to support segmentation, suppression, and system-wide confidence in CRM insights.

Watch Now  »

UNC Health and Hackensack Meridian Health Leaders Share Secrets on Meeting Today’s Consumer Expectations

Patient experience is no longer judged based on bedside manner or in-office interactions alone. Increasingly, it’s defined by the digital journey. This insight came during a recent member roundtable featuring eHealthcare Leadership Awards winners. Here, industry experts from Hackensack Meridian Health and UNC Health share secrets on meeting today’s consumer expectations.

Healthcare Marketing in Flux: Proving ROI and Powering Teams

A free white paper, published by Modea

This white paper explores how a modernized digital platform strategy, grounded in the use of digital experience platforms (DXPs), content management systems (CMSs), and emerging AI tools, can help health systems improve both patient-facing and internal experiences.

Key Learning Points or Major Questions Answered

• What are the risks of continuing to rely on legacy CMS platforms in today’s healthcare environment?
• How can modern DXPs support both external patient experiences and internal team operations?
• What is the difference between a CMS and a DXP, and how should healthcare organizations evaluate their options?
• In what ways can AI support marketing efficiency, especially in content creation and patient engagement?
• Why should platform modernization be viewed as a strategic enabler of long-term performance, not just a technical upgrade?

Download Now  »

Inside the Northwell Health Cinematic Universe

// By Amanda Green // Through a series of mergers and acquisitions, Northwell Health had become New York’s largest health system and now the largest not-for-profit health system in the Northeast. But in a hyper-competitive market with several legacy institutions, it was still an underdog. Discover how Northwell Health grew awareness and patient volume through entertainment marketing.

UCI Health Revamps Online Experience with a Smarter, Unified Website

It takes hard work to make something look easy. UCI Health, the clinical enterprise of the University of California, Irvine, was overdue for a website update. Learn how UCI Health refreshed its website to improve searchability, integrate clinical trials, and optimize content, and set the foundation for future enhancements.

How to Chat with Your Data to Get the Insights You Need Now

// By Jane Weber Brubaker // Marketing is becoming more of a numbers game, and clean, accurate data is key. But getting it all in one place and gleaning insights from it has been an ongoing challenge in healthcare. Here, we explore how an AI-based solution helps marketers skip the line and get answers they need faster.

Digital Showcase: Award-Winning Digital Internal Communications

// By Susan Dubuque // Staffing shortages in U.S. hospitals have reached a critical level in 2025. Healthcare marketers can play a vital role in addressing this issue by fostering strong relationships with team members. Ascenda Integrated Health gets it: Internal communication matters. And they demonstrate it with an innovative, creative digital solution.

UCSF Health Digital Campaign Brings New Hope to Epilepsy Patients

Approximately 3.4 million people suffer from seizures, yet few healthcare systems commit marketing resources to help patients who are seeking solutions. UCSF Health offers new hope and the possibility of a seizure-free life. Discover the strategic approach, digital tactics, and creative elements that provide life-changing options for patients with epilepsy.

Focus on Social Media: Strategic Storytelling that Builds Trust and Delivers Results

In this new report from eHealthcare Strategy & Trends, you’ll discover how forward-thinking organizations are enhancing their social media strategies to build trust, amplify their mission, and drive results.

Download now »

How AI Unlocks Deeper Insights from Patient and Employee Feedback

Healthcare providers constantly seek ways to improve the patient experience, but in many cases the most valuable insights are hidden in plain sight. Press Ganey has made a major investment in AI and NLP to help its clients better understand patient needs. Here, we look at how deeper insights lead to change.

Tuned In: Award-Winning Podcasts That Connect and Engage

Presented May 6, 2025

Panelists:

• Bill Klaproth, Director of Marketing and Production, DoctorPodcasting
• Karen Busse, Director of Continuing Medical Education, Norton Healthcare
• Jordana Taylor, Marketing Manager, BayCare Health System
• Kim Marcum, Assistant Vice President, Strategic Communications and Content, Orlando Health
• Bonnie Ward, Market Director of Marketing and Communications, CommonSpirit Health

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Here’s a preview of what you’ll learn:

• The latest trends shaping healthcare podcasting.
• Orlando Health’s approach to tackling Taboo Topics — those embarrassing questions patients want to know about but are afraid to ask.
• The way Norton Healthcare uses MedChat to deliver CME credits to providers.
• How View from the Bed at CommonSpirit Health fosters honest, doctor-free conversations with patients.
• BayCare HealthChat’s strategy for keeping consumers engaged with timely health and wellness content.

Watch Now  »

Celebrating Digital Excellence: Submit Your Entries for the 2025 eHealthcare Leadership Awards

The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

Banner Health’s Location Pages Upgraded

// By Wendy Margolin // Phoenix, Arizona-based Banner Health’s digital team adopted an e-commerce mindset to modernize the health system’s location pages, making it easier for patients to access the services and care settings of their choice. Find out how Banner Health followed the model of the hospitality industry to make its website location pages consumer-friendly.

The 2025 eHealthcare Leadership Awards Are Now Open

// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

Beyond CRM 101: Aligning People, Data, and Strategy for Smarter Engagement

Wednesday | June 4, 2025 | 2 p.m. Eastern

Your Presenters:

• Laura Lee Jones, Founder & CEO of LionShare
• Judith Ward, Strategic Health Care Marketing Executive
• Denise Davis, Vice President, Marketing Technology & Operations, Emory Healthcare
• Chris Pace, Marketing Executive

Moderated by:

• Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

Join us as our panelists explore how you can:

• Identify the right CRM use cases, from patient acquisition and retention to reactivation, referral growth, and engagement journey orchestration.
• Break down silos across marketing, IT, and data teams to enable smarter engagement and measurement.
• Ensure CRM strategy reflects marketing goals by partnering effectively with IT, bridging gaps between technical infrastructure and engagement needs.
• Measure what matters by connecting CRM data across channels and understanding true marketing ROI.
• Build a source of truth for data-driven decisions, including more accurate targeting and audience suppression.
• Strengthen data governance to support segmentation, suppression, and system-wide confidence in CRM insights.

Register Now  »

Smarter Prompts, Better Results: The Power of Custom GPTs for Healthcare Marketers

People create custom GPTs to do everything from plan weekly meals to teach them a new language. How can custom GPTs help healthcare marketers? In our Q&A with Diane Hammons, we explore why you might choose to build a custom GPT, how to create one, and some healthcare-specific use cases.