From Discovery to Post-Care: How Is Technology Facilitating the Customer Journey in Healthcare?
Ask the Expert with Andrei Zimiles
// By Jane Weber Brubaker //
Andrei Zimiles is co-founder and CEO of Doctor.com. The company’s marketing automation platform incorporates provider solutions for directory listings and reputation management, and in August 2017, Doctor.com launched a universal online scheduling capability.
In December, Doctor.com merged with Connect Healthcare, and the combined entity now powers third-party physician directories as well as health system websites. The company was recognized by Google My Business as a “Featured Business Partner,” and is the only healthcare-exclusive organization with this designation.
In the interview that follows, Zimiles shares Doctor.com’s vision for a fully optimized, data-driven customer journey. What does it look like for patients and providers when the top of the funnel — discovery and selection — connects the bottom of the funnel: managing an ongoing relationship?