Penn Medicine, the University of Pennsylvania Health System, has a long and venerable history. The School of Medicine was the first in the nation, and the Hospital of the University of Pennsylvania the first teaching hospital. In keeping with its legacy of innovation, Penn Medicine today continues to chart new territory, reaching new and existing Read More
MyDigitalLife iTriage is a mobile health app for consumers gaining wide acceptance from providers as health systems move toward population health and value-based care. Created in 2008 by two Denver-based ER physicians, Peter Hudson and Wayne Guerra, iTriage has been downloaded by 14 million consumers from the iTunes and Google Play app stores, where it Read More
#HCMKTG SHORT TAKES Dr. Tif Siragusa has been in practice as a vascular surgeon in Nashville, Tennessee, for five years. A little over two years ago he started working with MDConnect, a Boston-based digital marketing agency that works exclusively with healthcare clients. “My initial involvement with MDConnect is that they helped me with my pay-per-click Read More
The cornerstones of healthcare transformation are patient engagement and coordinated care, facilitated by electronic health records (EHRs) that offer a comprehensive and shared view of patients. But who controls the information contained in EHRs—patients or providers? Patient privacy advocates believe patients should have control over who can access their EHRs, using the principles of Fair Read More
Ask the Expert with Shawn Gross PwC’s healthcare group recently commented, “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized service, satisfaction and overall experience—or risk losing business to the competition.” If you’re a healthcare marketer driven to deliver the best possible patient experience, wouldn’t you love to Read More
In this article, we speak to marketers in charge of CRM and marketing automation at Trinity Health and Christus Health to explore how the systems have enabled more targeted content marketing campaigns and better tracking, decreased the cost of campaigns, and improved ROI.
eHealthcare Pulse In 2010, 100 primary care physicians affiliated with three health systems agreed to explore the impact of sharing clinical notes with patients in a project dubbed OpenNotes. The total panel for the initial trial was 20,000 patients from Beth Israel Deaconess Medical Center in Boston, Geisinger Health System in Pennsylvania, and Harborview Medical Read More
As if there weren’t enough pressures on providers and health systems, now they have to worry about competition from retail health clinics. Attention-grabbing headlines like this one from Forbes makes you wonder where all this is leading: “Healthcare for $4: Are You Ready For Wal-Mart To Be Your Doctor?” Health clinics operated by drugstore chains Read More
Piedmont Healthcare in Atlanta and digital marketing solutions provider BrightWhistle were featured in our January article “Building a Facebook Community Creates Marketing Opportunities for Atlanta’s Piedmont Healthcare.” The article was based on a presentation at the 2014 Healthcare Internet Conference (HCIC) given by Matt Gove, CMO at Piedmont and Michael Sengbusch CTO at BrightWhistle. We Read More
Ask the Expert with Ben Dillon In a recent discussion on the SHSMD list serv, a member asked: “For those of you with more than one hospital and/or multiple facilities…are there multiple Facebook pages for each hospital or do you consolidate your Facebook presence into one location? Do you also have service line or departmental Read More
If you Google “deadly cancers” you’ll probably find a link to the Top Five Most Dangerous Cancers in Men and Women on page one of the search results page. The article and infographic was posted by Iowa-based UnityPoint Health, the fourth largest nondenominational health system in the U.S. UnityPoint has been busy optimizing its website Read More
By Spencer Hunt What’s the best strategy for hospitals using LinkedIn? Consider these two examples. The updates Vanderbilt University Medical Center posts on its LinkedIn page frequently congratulate doctors on their awards and promotions. Advances in malaria and scoliosis research are celebrated, and job openings at the Nashville hospital—particularly for nurses—are featured. Almost 500 miles Read More
When the program manager for the Executive Health program at the Robert Wood Johnson University Hospital (RWJUH) came to Andrew Quinn, Interactive Marketing Director, and asked him to put the program’s printable exercise guide up on the website, Quinn suggested a different approach, a mobile solution. “Everyone has smart phones these days, especially this particular Read More
By Cheryl L. Serra A person could get plenty lost in the maze of a ten-story, one-million-square-foot new building addition. But leaders at University Health System (UHS) in San Antonio, TX acted quickly to make sure that didn’t happen. They teamed with Etelu to develop a wayfinding application (app) that helps patients, visitors, and staff Read More
By Lisa D. Ellis How can one health system communicate most effectively with thousands of employees who work in different locations and on different schedules? This was the challenge recently facing Scripps Health, an integrated nonprofit health network in the San Diego area that has more than 14,000 employees working at five hospitals, 28 clinics, Read More
By Sheryl S. Jackson Online appointment request forms are not a new idea. In fact, physician offices and hospitals have incorporated them into their website design as one way to increase convenience to patients. At Barnes-Jewish Hospital (BJH), however, a strategic approach to information or appointment request forms has proven to be an effective marketing Read More
By Ed Lamb Memorial University Medical Center appears to have answered the question of how few full-time employees a large regional health system needs to maintain a comprehensive website, active accounts on all major social media platforms and a digital marketing program that produces impressive returns on investments. The number is two, with neither working Read More
By Lisa D. Ellis The latest technological approaches are helping healthcare facilities do their job better—and more efficiently—than ever before, right down to the very last detail. In fact, that’s where Video Remote Interpreting (VRI) comes in, offering on-demand video interpretation services to facilitate accurate communication for patients who are hearing impaired or have language Read More
by Ed Lamb “When you have a Facebook post that is generating good organic engagement, putting a little money behind it can really produce great results.” Amanda Mauck, the Digital Marketing Manager for Le Bonheur Children’s Hospital, and her chief consultant partner at Social Innovation, Lannie Byrd, shared this insight in separate interviews with eHealthcare Read More
// By Ed Lamb // Piedmont Healthcare, a full-service health system based in Atlanta, GA, currently directs about 10 percent of its annual marketing budget to social media outreach. While that commitment of advertising dollars to creating messages for Facebook, Twitter, and other digital networks already far outstrips the average of 2 percent across the Read More
// by Grace Jones // Starting a hospital blog can often seem like a daunting task. What should we name the blog? What topics should it be about? Who is our audience? How often should we post? These are all good questions to ask when starting a blog. Yet none of them matters if you Read More
by Jennifer Redmond Only in this day and age would a high school student’s tweets garner the attention of White House staffers and earn a spot in national headlines. But that’s exactly what happened as the hashtag #ThanksMichelleObama made its way up the trending charts in mid-November 2014. Accompanying the sardonic hashtag were unappealing photos Read More
by Peter Hochstein Lynn Ricci faces a problem that many hospital marketers might wish for. At the Hospital for Special Care (HSC) in New Britain, CT, where Ricci is Senior Vice President and Chief Operating Officer, patient traffic for a recently added autism center is growing so fast that the hospital is scrambling to keep Read More
by Joan Trezek “I changed doctors because we just weren’t communicating.” “I really like my doctor; I feel like I’m important and being listened to.” While phrases like patient engagement and shared decision making weren’t much in evidence a few years ago, they are very popular in today’s healthcare environment, where comments from both ends Read More
by Dan Fredricks Humans are absolute social beings. We have evolved this trait over hundreds of millennia to ensure our success in the two major aspects of life—survival and reproduction. Understanding that we have been hardwired by evolution to be profoundly social is a major advantage to healthcare marketers. This knowledge will enable you to Read More