Snippets: Novant Health’s Marketing Chief Weighs In; New Case Study from Legacy Health
// By Jane Weber Brubaker //
There’s so much to keep up with in our world of healthcare marketing, and in this new feature, Snippets, we want to give you brief highlights from some of the things that catch our attention in the digital realm, snippets of webinars, podcasts, and other content that just might help you solve your latest challenge.
Here, we recap the latest episode of the Joe Public Book Club video podcast with Joe Public author Chris Bevolo and his guest David Duvall, senior vice president, chief marketing and communications officer at Novant Health, talking about data-driven marketing. Hint: It’s not the same as digital marketing.
Next we share highlights from Legacy Health’s highly successful bariatric campaign. For the first time, using CRM and a unified lead management platform, Legacy was able to understand which channels were doing the heavy lifting. Real-time data helped the marketing team make adjustments on the fly to drive even better results.
We hope you enjoy this month’s snippets.