Coming Together for Patients: 2021 Year in Review

// By Jared Johnson //

Hospital and health system marketers and digital teams can stand tall at the end of 2021 and look back at a year in which they triumphed over some of their greatest challenges yet.

When considering everything that the industry went through and learned in 2021, it was a year that saw teams come together to better serve patients’ needs at a scale and speed that they may not have known was possible otherwise.

These are six trends that dominated the industry and will have lasting impact for years to come.

• Big Tech Complicating Digital Marketing with Data Privacy Features
• Audio Content Taking Center Stage
• The Rise of Cross-Channel Communications
• Connecting Data and MarTech Stacks to Support Consumer Engagement
• The Blending of Digital, IT, and Marketing into Digital Patient Experience
• The Emergence of Human-Centered Design to Solve Digital Business Problems

We’ll hear perspectives on these trends from five digital marketing leaders:

• Carol Flagg, managing partner at HealthcareNOW Radio
• Chris Pace, senior director of digital marketing at Banner Health
• Drew Diskin, digital growth leader and strategic marketing technologist
• Ed Marx, chief digital officer for Tech Mahindra and author of Healthcare Digital Transformation
• Jill McCormick, director of design and innovation at BayState Health’s innovation arm, TechSpring

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