Finding The Perfect Match: Building a Provider Finder That Delivers Results

Download this new free case study to learn how Scripps Health took its provider search from good to great.

You’ll learn:

• Why Scripps Health felt that a custom solution would help them put patients’ needs first
• The key elements of a great provider search experience
• How to integrate marketing and referral campaigns into the care search experience
• How data from scheduled appointments can influence strategic decisionmaking — and why this makes the ability to share this data crucially important
• And much more!

Read More »

Hackensack Meridian Health Named One of Four Organizations to Receive Top Award at 23rd Annual eHealthcare Leadership Awards Ceremony

// By Susan Dubuque // To truly meet the healthcare needs of patients and citizens of New Jersey, Hackensack Meridian Health leaders recognized that the system needed to invest in digital health. And the investments had to go beyond purchasing new technology — it would require total commitment at every level of the organization. Hackensack Read More

Standard Definitions Improve Content Delivery and Communications

“The terms ‘content marketing’ and ‘content strategy’ get slung around like so many shiny, whole tunas at Pike’s Place Market in Seattle,” says Ahava Leibtag of Aha Media Group. “As content production in healthcare has increased, the need for tools and documentation to keep teams aligned and efficient has also risen.” Here’s an excerpt from Read More

Slippery Fish: Defining Content, Content Strategy, and Content Marketing

// By Ahava Leibtag // When we speak to executives, our colleagues, teams, and vendors, it’s in our best interest to use these terms consistently to avoid confusion and frustration. The terms “content marketing” and “content strategy” get slung around like so many shiny, whole tunas at Pike’s Place Market in Seattle. As content production Read More

Why Accurate Customer Data Is So Crucial – and Complex

“The data needed to run a modern healthcare marketing program is becoming vaster and more complex every day, and marketers will require ever more sophisticated tools to manage this data more efficiently and effectively in the future,” says Daniel Fell. Fell is a senior strategist with Optum and a member of the eHealthcare Strategy & Read More

How Customer Data Platforms Can Power More Consumer-Driven Opportunities in Healthcare

// By Daniel Fell // The data needed to run a modern healthcare marketing program is becoming vaster and more complex every day, and marketers will require ever more sophisticated tools to manage this data more efficiently and effectively in the future. According to a recent State of Marketing report from Salesforce, the median number Read More