Enterprise Design for AI
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
This session is part of
AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
View the full list of sessions »
This webinar is free for members of eHealthcare Strategy & Trends
Not a member yet?
Start your trial membership.
Sign up for a free 7-day trial
to watch this webinar
and download the slides
now.
Plus, get access to all member resources.
Already a member?
Log in to watch.
Presented December 12, 2025 at 1 p.m. Eastern
Panelists:
Victoria Davis, Group Account Director, BPD
Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
Pam Landis, VP, Digital Engagement, Hackensack Meridian
Sponsored by
This event is free to attend thanks to our sponsor.
AI is showing up everywhere in healthcare, from search and service to clinical operations, but real value comes when organizations stop thinking in terms of isolated pilots and start designing for AI at the enterprise level. That means aligning strategy, structure, data, and governance so AI isn’t just an experiment in one department, but a trusted capability that supports the entire health system.
For marketing and digital leaders, this shift raises important questions: How should teams be organized? Where should AI “live” in the org chart? What guardrails are needed to protect brand, privacy, and patient trust? And how do you move from a collection of tools to an integrated ecosystem that can actually scale?
This session will explore what it takes to build an enterprise-ready foundation for AI, from operating models and decision rights to roadmaps, resourcing, and change management.
Join us to learn how healthcare leaders are:
- Designing enterprise AI strategies that connect marketing, digital, IT, and operations rather than creating new silos
- Defining roles, responsibilities, and decision rights for AI, including who owns what, and how work flows across teams
- Building data and technology architectures that allow AI solutions to plug into existing systems without creating chaos
- Establishing governance models that address risk, ethics, security, and regulatory requirements while still enabling innovation
- Prioritizing use cases and investments so AI efforts align with organizational goals, not just individual passions, or shiny objects
- Developing talent, training, and operating norms so teams feel confident using AI in their day-to-day work
- Measuring impact in ways that resonate with executive leadership and support ongoing investment
Panelists
Victoria Davis
Group Account Director
BPD
Victoria is a passionate integrated marketer and account leader with more than 15 years of experience serving as a strategic partner, brand advocate and senior advisor for executives, encouraging them to find their brand vision. She received her Bachelor’s in Journalism from the University of Oklahoma and completed her MBA at the University of Texas – Arlington.
Christine Kotler
Chief Marketing and Communications Officer,
Baptist Health South Florida
Christine oversees all branding, marketing, communications, and media efforts for Baptist Health South Florida. Baptist Health is the largest not-for-profit healthcare organization in the region with 12 hospitals, 200+ outpatient locations, 28,000+ employees, more than 4,500 physicians, and 3.3 million patient encounters. Throughout her career, Christine has been committed to the not-for-profit sector, driving results, increasing customer engagement, and strengthening brand awareness, loyalty, and affinity. She was named to Becker’s 2023 "Chief Marketing Officers to Know" list and honored as a Ragan’s Top Woman in Communications – Crisis Navigator for her team’s exceptional response during the COVID-19 pandemic. Passionate about purposeful work, she also teaches healthcare marketing at the University of Miami.
Pam Landis
VP, Digital Engagement
Hackensack Meridian
Pamela Landis is senior vice president of digital engagement at Hackensack Meridian Health, a $9 billion integrated health network in New Jersey.
She leads a team responsible for making access to and management of healthcare easier for patients, consumers, providers and team members. Her team is responsible for a centralized, multi-channel Patient Access Center that supports all HMH practices and hospitals, all web sites (both internal and external), all mobile applications, virtual health tools (i.e. video visits), customer relationship management marketing, consumer analytics and insights, search engine optimization and marketing, digital marketing and patient engagement tools like MyChart, patient texting and online appointment scheduling.
Prior to joining Hackensack Meridian, she led digital efforts at Atrium Health in Charlotte, N.C. and Henry Ford Health System in Detroit, MI. She began her career in healthcare at Johns Hopkins Medical Institutions and has worked in Washington, D.C. as a communications professional for lobbying organizations and a reporter for Gannett.
She is a graduate of Ohio University in Athens, OH and earned a master’s degree in health informatics from the University of Illinois-Chicago.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?