Artificial Intelligence (AI)

Subtopics: General Technology, Information Technology, Wearables, etc.

Back to main Topics page

Building A Durable AI Strategy for Health Systems

Day 4 Closing keynote June

AI in Healthcare Marketing June 2026 Day 4 Closing Keynote

Presented June 18, 2026 at 2:30 p.m. Eastern

Panelists:

  • Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
  • Ryan Younger, Vice President of Marketing, Virtua Health
  • Peter Isaacson, Chief Marketing Officer, Invoca

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

  • How to link AI initiatives to specific growth, access, and experience goals your C suite already cares about.
  • What an AI-enabled consumer experience may look like across websites, search, content, access, and patient communications.
  • How to balance AI-driven efficiency with preserving empathy, brand voice, and trusted clinician expertise in all channels.
  • How to prepare teams, workflows, and success metrics for a future in which AI is simply part of how work gets done.
  • Where healthcare marketing and digital leaders should focus next to create measurable value from AI.

June-day-4-closing-Speakers

Watch Now  »

Beyond the Dashboard: Building an AI-Native Attribution Stack for Healthcare

ai-in-healthcare-marketing-week-june-2026-day-4-session1

AI in Healthcare Marketing June 2026 Day 4 Session 1

Presented June 18, 2026 at 1 p.m. Eastern

Panelists:

  • Matt Lee, Co-Founder and Managing Director, Strategy Collective
  • Lina Soliman, Director of Omni-Channel Strategy, The Ohio State University Wexner Medical Center
  • Kelsey Linden, VP, Commercial Excellence, Shore Capital Partners

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

What you’ll learn:

  • How to move beyond surface-level dashboards toward more meaningful measurement
  • Where traditional attribution breaks down in healthcare
  • Real-world examples of AI-driven attribution and measurement running in healthcare organizations today
  • How AI can help teams connect data, identify patterns, and improve reporting
  • What marketing leaders need to explain performance to finance and executive teams How to think about owned measurement models, governance, and accountability
  • How to build a more practical path to proving marketing’s impact on growth and patient engagement

ai-in-healthcare-marketing-week-june-2026-day-4-session-1

Watch Now  »

Hospital Websites Carry More Weight. Is Your Digital Foundation Ready?

Meghan Eddy Crombie

// By Therese Lockemy, MBA // Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages. They now sit at the center of a much bigger job. Read on for practical advice on building a hospital website that can keep up with what comes next.

AI in Healthcare Marketing Virtual Summit Is Back Next Week!

Opening Keynote Panelists: Cristal Woodley, vice president, marketing and communications, Renown Health; Taylor Pressler, MPH, MS, senior director of enterprise analytics, Renown Health; Gregg Johnson, CEO, Invoca; Julia Sorensen, vice president, marketing – market research and consumer insights, Mass General Brigham

// By Jane Weber Brubaker // It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.

Healthcare Marketing Compliance Trends 2026

OursPrivacy eHealthcare 2026 Marketing Compliance Survey Report box

A free white paper, published by Ours Privacy

What 100+ healthcare marketers reveal about privacy, performance, and growth

You’ll learn:
  • How marketers are balancing HIPAA compliance with campaign performance
  • Why rising costs and limited tracking are impacting ROI
  • Where martech stacks are breaking down and what’s replacing them

Download Now  »

Showcase Your Best Work: The 2026 eHealthcare Leadership Awards Call for Entries is Open

eHealthcare Awards logo-black

The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

Trust Is Built in a Thousand Small Digital Moments

Andy Lyons

// By Therese Lockemy, MBA // Panelists from Roper St. Francis Healthcare, Emory Healthcare, Reason One, and WG Content explain why better healthcare design is not just about look and feel. It is about reducing friction, building trust, and making access easier for patients.

Submit Your Entries to the 2026 eHealthcare Leadership Awards

ehla-logo-white-676x567

// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

AI in Healthcare Marketing Week

ehst-webinar-260615-ai-event-graphic1 (2)

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

June 15-18, 2026

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Watch Now  »

The Real AI Opportunity in Healthcare Isn’t Speed — It’s Reinvention

Stephanie Wierwille

AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.

AI Is Changing Search—But It’s Making Hospital Websites More Critical, Not Less

Muncs-Brad-Symetris

AI search and changing consumer behaviors may be reducing website traffic, but healthcare leaders say hospital websites are becoming more important, not less. Here, digital leaders from UCI Health, HonorHealth, and Symetris share how websites are evolving into high-intent, action-driving hubs powered by structured data, smarter workflows, and measurable ROI.

AI in Healthcare: Moving from Productivity to Transformation

day-5-closing-keynote-Speaker

// By Jane Weber Brubaker // AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.

Platinum Playbook: An Inside Look at Award-Winning Hospital Websites

Platinum Playbook: An Inside Look at Award-Winning Hospital Websites

Hospital Websites Day 5 Closing Keynote 

Presented March 13, 2026 at 2:30 p.m. Eastern

Panelists:

  • Carolina Anthony, Executive Director, Digital Marketing, AdventHealth
  • William “Skip” Hidlay, Vice President and Chief Communications and Marketing Officer, The Ohio State University Wexner Medical Center

Moderator:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

The panelists will share:

  • What set their award–winning websites apart from competitors
  • The design, UX, and content decisions that made the biggest impact
  • How AI is influencing search, content strategy, and user journeys today
  • Lessons learned — including what they would do differently if starting now
  • How their websites continue to evolve in a fast-changing digital environment

Anthony-Hidlay

Watch Now  »

From Silo to System: Building a Scalable Location Strategy That Improves Findability

webinar future-of-hospital-websites-week-day-4-session-2

Hospital Websites Day 4 Session 2 

Presented March 12, 2026 at 2:30 p.m. Eastern

Panelists:

  • Ben Dillon, CEO, Geonetric
  • Mandi Graham, Application Analyst IV, Billings Clinic
  • Jeff Giffin, Digital Marketing Liaison, Billings Clinic

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

This session will cover:

  • Common challenges healthcare organizations face as location content grows and becomes harder to manage
  • Key components of an effective location strategy, from auditing and hierarchy to structured content
  • How user-focused location profiles can function like microsites within a broader site framework
  • Improving search visibility and patient clarity through consistent, well-structured location data
  • Building a location foundation that supports future digital initiatives and ongoing expansion

Day 4 Session 2 Speakers

Watch Now  »

Creating Flexible Hospital Websites That Grow with Your Organization

Hospital Websites Day 4 Session 1 

Presented March 12, 2026 at 1:00 p.m. Eastern

Panelists:

  • Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
  • David Sturtz, Senior Vice President of Product, Geonetric
  • Julie Lindsay, Digital Strategy Consultant at Hospital Sisters Health System
  • Aaron Watkins, AVP, Digital Strategy, NorthBay Health

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

You’ll hear perspectives on:

  • How health systems evaluate platform needs, prioritize capabilities, and build a business case for change
  • How to create a scalable digital foundation that supports ongoing growth and improvement
  • Where platforms and implementation partners each play a critical role in achieving long-term value
  • How to plan for “what’s next” (including AI, search, and experience optimization) with clear use cases, not buzzwords

Day 4 Session 1 Speakers

Watch Now  »

Ask Us Anything: AI Search + the Future of Website Content

Screenshot 2026-03-12 154717

Hospital Websites Day 3 Session 2 

Presented March 11, 2026 at 2:30 p.m. Eastern

Panelists:

  • Amanda Todorovich, Cleveland Clinic
  • Ahava Leibtag, Aha Media Group

Moderator:

  • Lacey Reichwald, Aha Media Group, as moderator

Ask us about:

  • How AI search is changing traffic, SEO, and web strategy
  • What “AI-ready” content actually looks like — and how to get started
  • Whether your content still matters (spoiler: yes)
  • What to do now to future-proof your site content for LLMs and chatbots
  • The role of E-E-A-T, branding, and trust when users don’t even visit your site

speakers 3

Watch Now  »

How Content Informs Digital Transformation

How Content Informs Digital Transformation

Hospital Websites Day 3 Session 1 

Presented March 11, 2026 at 1:00 p.m. Eastern

Panelists:

  • Heather Linder, VP, Brand and Growth Marketing, OU Health
  • Kalee Hildreth, Executive Director of Digital Transformation and Marketing Operations, UChicago Medicine

Moderated by:

  • Ahava Leibtag, Founder and CEO, Aha Media Group

You’ll hear about:

  • How content operations and governance set you up for AI tools like chatbots and generative search
  • What it means to write for AI, not just for SEO — and how to do both
  • Why healthcare organizations can’t afford to separate content from brand or digital product strategy
  • How smart, structured content connects patient experience, access, and growth
  • Why “digital transformation” must also be content transformation — and organizational transformation

Day 3 Session 1 Speakers

Watch Now  »

Better Design, Easier Access: How Digital Experience Shapes Care

Better Design, Easier Access: How Digital Experience Shapes Care

Hospital Websites Day 2 Session 2 

Presented March 10, 2026 at 2:30 p.m. Eastern

Panelists:

  • Diane Hammons, Director of Digital Engagement, WG Content
  • Ben Cash, CEO, Reason One
  • Andy Lyons, Interim Vice President & Chief Marketing and Digital Officer, Roper St. Francis Healthcare
  • Kayla Saturday, Director, Digital Experience & Integration, Emory Healthcare

Moderator:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

You’ll hear perspectives on:

  • What teams really mean by “better design,” and what often gets overlooked
  • Where patient effort, friction, and cognitive overload build across key journeys
  • Where clarity and confidence break down, even when experiences look polished
  • Where differentiation strengthens trust and improves the patient experience, not just the look and feel
  • How AI and automation can reduce burden or introduce new uncertainty, and what it takes for improvements to hold up operationally

Screenshot 2026-02-08 170144

Watch Now  »

Sound Advice: How Award-Winning Healthcare Podcasts Build Trust and Brands

Sound Advice Speakers

Presented March 17, 2026

Panelists:

  • Bill Klaproth, director of marketing and production, DoctorPodcasting
  • Melody Bradley, digital media supervisor, Southeast Georgia Health System
  • Kenneth Hines, associate director, digital strategy, The Ohio State University Comprehensive Cancer Center (OSUCCC – James)
  • Dr. Rita Roy, CEO, National Spine Health Foundation

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

You’ll hear how leading organizations:

  • Define strategy and audience before hitting “record”
  • Balance clinical credibility with compelling storytelling
  • Spotlight patient voices in authentic and responsible ways
  • Sustain momentum month after month
  • Measure success beyond downloads

Sound Advice Speakers

Watch Now  »

The Future of Hospital Websites

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented March 9-13, 2026

Hospital and health system websites are evolving faster than ever.

From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands.

The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Watch Now  »

1 2 3