Is Your Physician Directory Achieving These 5 Strategic Goals?
“How do your customers identify providers in your network? Your answer could be very important to your organization’s success,” posits Noel Coleman, president of Doctor.com Enterprise (formerly Connect Healthcare). Here’s why:
“Today, Find-a-Doctor tools (such as a physician directory on your website that is optimized to meet your patients’ needs and search habits) are an important part of doing business in the healthcare field. Therefore, this topic should be on any healthcare marketer’s radar screen.
“But the simple fact that your health system has an online physician directory doesn’t mean it’s maximizing its full potential. In fact, often the directory falls short of its goals. Not all Find-a-Doctor tools are created equal. And many organizations don’t realize just how crucial they are for growth, or how important they are to your overall marketing strategy,” says Coleman.
In our new article, Coleman outlines 5 strategic goals that your physician directory should achieve. Find out what they are—and whether you’re hitting all five:
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