From a Nonfunctional Website To Digital-First
“When Lisa Stockmon arrived at City of Hope National Medical Center in 2014 as chief marketing and communications officer, she was on a mission to transform the venerable comprehensive cancer center into a national brand and an international digital marketing powerhouse,” says Robin Snow, founder and principal of Aefinity Interactive, LLC.
“She had the experience to do it, having completed successful transformations at Time Warner and the Leukemia & Lymphoma Society. Stockmon had her work cut out for her, but her comprehensive, enterprise-wide strategy is powering significant growth in brand awareness, driving patient acquisition and engagement, and increasing donations,” says Snow.
Read Snow’s new article to learn more about City of Hope’s successful—and dramatic—turnaround:
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