You might scoff at the idea of launching a healthcare marketing campaign on TikTok. But the truth is, your audience is there and waiting to hear from you. Melanie Graham recently sat down with two marketing experts to learn how to optimize content for this massively popular platform. “I’ll admit, I’m a TikTok skeptic,” she Read More
// By Melanie Graham // You might scoff at the idea of launching a healthcare marketing campaign on TikTok. But the truth is, your audience is there and waiting to hear from you. We sat down with Amanda Herriman and Craig Fairfield from Wax Custom Communications to learn how to optimize content for this massively Read More
Now that 2023 is officially underway, it’s a good time to examine the various trends expected to shape the healthcare industry this year. Hospital and health system digital marketing teams will face significant headwinds in 2023, but they will have many opportunities to rise to the occasion as they have done many times in the Read More
// By Jared Johnson // What industry experts say, and how digital marketers can rise to the occasion. Hospital and health system digital marketing teams will face significant headwinds in 2023, but they will have many opportunities to rise to the occasion as they have done many times in the past. As their institutions face Read More
// By Melanie Graham // After a virtual conference in 2020 and a scaled-back event in 2021, HCIC is ready for a return to normal this year in Miami. With new session formats, an exciting slate of topics, and a beautiful setting, this is a conference that healthcare professionals won’t want to miss. After two Read More
Social media plays an important role in many healthcare systems’ efforts to promote their brands, engage their audiences, and share valuable information with their communities. Mount Sinai Health System is no exception. Its 905,000 social media followers across the system make it the top health system on social media regionally and number three nationally. The Read More
// By Sheryl S. Jackson // Social media plays an important role in many healthcare systems’ efforts to promote their brands, engage their audiences, and share valuable information with their communities. Mount Sinai Health System is no exception. Its 905,000 social media followers across the system make it the top health system on social media Read More
// By Jane Weber Brubaker // If you’re trying to reach mothers — the primary healthcare decision-makers in most households — then Pinterest may be an attractive opportunity for your health system. As of October 2020, U.S. monthly active users on Pinterest numbered 98 million, and more than 78 percent are female. Pinterest reported in Read More
// By Neal Linkon // Few things are more routine — pre-pandemic, anyway — than the semiannual dental cleaning. Routine, that is, until the dentist stops in for a quick exam and asks: “How long have you had that white spot on your tongue?” I had no idea what she was talking about. But the Read More