REGISTRATION FAQ

What is the cost? 

This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.

The registration rate for all other attendees is: 

eHST Member Rate: $195 

Non-member Rate until 9/14: $295

Non-member Rate after 9/14: $395

Can I get the presentation slides and recording?

All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.

Do I need to register for specific sessions?

No. Register once, and you'll have access to the full week of sessions. 

Can I get volume discounts to register my entire team?

Yes, please contact us for volume discounts.

Other questions? 
Please contact us.

Healthcare marketers are being asked to prove more: which campaigns are driving action, how patients are finding and choosing care, and how marketing contributes to acquisition, growth, and ROI. But answering those questions is rarely straightforward. Patient journeys cross channels and systems, data does not always connect easily, and privacy requirements shape what marketers can track and how they can use it.

At the same time, the measurement landscape is changing. AI is creating new opportunities for reporting and analysis. AEO, GEO, and other emerging discovery channels are adding new signals to the patient journey. And some long-held assumptions about what healthcare marketers can and cannot measure may deserve another look. So what can health systems reliably measure today? Where do real limitations remain? And how should marketers adapt as technology, channels, and patient behavior continue to evolve?

In this panel, healthcare marketing leaders and measurement experts will explore how to build a clearer picture of marketing performance with the data and capabilities available today. They will discuss how to connect marketing activity to downstream patient actions, where additional data or integration can make the biggest difference, and when teams may be able to move forward without waiting for every part of the technology environment to be in place.

Panelists will also examine where AI and automation can reduce manual reporting, surface trends more quickly, and help marketers spend more time interpreting performance and deciding what to do next.

Join us as our panelists explore how you can:

• Connect campaigns and digital interactions more clearly to leads, appointments, patient acquisition, and business performance.

• Determine what you can confidently measure today and where important gaps remain.

• Identify when existing data is enough to take action and where stronger integrations or additional data can add value.

• Revisit assumptions about privacy, EHR access, and technology requirements that may be holding measurement efforts back.

• Make practical progress without waiting for a complete CRM, data infrastructure, or technology stack.

• Understand how emerging discovery channels are changing traditional attribution models.

• Explore how AEO, GEO, and AI are creating both new measurement opportunities and new gaps.

• Use AI-assisted reporting and analysis to surface insights faster and support better marketing decisions.

Your Presenters

Shondria N. Covington, MBA, MS
AVP, Marketing and Digital Experience
Morehouse School of Medicine

Shondria Covington is an engaging leader with a high level of expertise in academic healthcare, wireless, and telecommunications industries. She is a multi-channel marketing leader and analytical thinker with extensive knowledge of marketing concepts and a strong record of contributions in B2C/B2B marketing, digital and social media marketing, project management, and event planning. In her current role at Morehouse School of Medicine (MSM), Shondria has leadership responsibility for marketing and digital marketing strategy across the institution and the clinical enterprise. She is a collaborative and inspirational leader. She is highly supportive of mentoring and developing those on her team and is recognized for her ability to achieve lasting results.

Prior to joining MSM, Shondria served as regional marketing director at UnitedHealthcare where she led the development and management of regional B2B and B2C acquisition and retention multi-touch healthcare marketing programs in conjunction with sales team goals and objectives, including strategic marketing and planning, “blue chip” goals, budget management, execution, and ROI tracking.

Shondria is a graduate of Spelman College earning a Bachelor of Science degree in Biology with a minor in Biochemistry. She received a Master of Business Administration from Emory University’s Goizueta Business School. After receiving her MBA, she went on to further pursue her Master of Science in Marketing at the J Mack Robinson College of Business (Georgia State University).

Shondria is proud of her work in a number of civic organizations that focus on creating leadership opportunities for African-American children as well as those associations that seek to serve the underserved. She actively gives her time to Jack and Jill of America, Inc, Alpha Kappa Alpha Sorority, Inc and the Volunteer Income Tax Assistance Program with the Internal Revenue Service. She joyfully dedicates the majority of her free time to her 19-year-old daughter, a junior at Florida A&M University. She attends New Birth Missionary Baptist Church in Atlanta. 

Bill Balderaz
CEO and founder
Futurety

Bill Balderaz is the CEO and founder of Futurety, an AI, data analytics and marketing consulting firm with deep expertise in healthcare. Futurety works with hospitals, health systems, providers, pharmaceutical companies and other healthcare organizations to turn complex data into actionable insights that improve patient acquisition, service-line growth, marketing performance and strategic decision-making.

Under Bill’s leadership, Futurety has been recognized as an Inc. 5000 company, a Fast 50 company, a Best Place to Work, the top Minority-Owned Business in Ohio and the top agency in Columbus. Bill has also been named Columbus Chamber of Commerce CEO of the Year twice.

Bill is also the CEO and founder of HUCKLE, an AI-powered consumer and audience intelligence platform that helps healthcare organizations better understand patients, caregivers, referral sources and the communities they serve. HUCKLE combines demographic, behavioral, socioeconomic and other consumer data to help organizations identify and understand audiences quickly and cost-effectively.

Throughout his career, Bill has worked at the intersection of healthcare, technology, data and marketing. In 2005, years before tablets became mainstream in healthcare, he helped develop a concept for a tablet-based electronic health records platform. Since then, his work has included healthcare digital transformation, patient acquisition, service-line growth, physician referrals, CRM and consumer analytics, population health, marketing attribution and measurement, and the application of AI in healthcare.

Bill is a frequent speaker on healthcare marketing, analytics, AI and digital transformation. His focus is helping healthcare leaders cut through the hype surrounding emerging technology and understand how data and AI can be applied practically, responsibly and measurably to improve both organizational performance and the patient experience.

Dan Lavelle
VP of System Marketing
Geisinger

Dan Lavelle is a healthcare marketing executive with 15+ years of experience in brand strategy, performance marketing, digital transformation, and product leadership across B2B and B2C. As VP of System Marketing at Geisinger, Dan drives the vision and execution of Geisinger’s brand strategy and leads marketing for its clinical enterprise, health plan, and college of health sciences. His mission: to redefine the status quo in healthcare marketing—making it the voice of consumers and a catalyst for change

Valerie Monet
Strategic Marketing Executive
Sutter Health

Valerie Monet is a strategic marketing executive with more than 20 years of experience in data, analytics, marketing operations, and technology transformation. At Sutter Health, she leads marketing operations, analytics, and related technology, helping build the infrastructure, measurement frameworks, and operating models that support data-driven marketing across the health system. Her expertise includes MarTech strategy, AI-enabled operations, data governance, analytics, and enterprise transformation.