// By Andy Ibbotson // When people use AI to search for healthcare information, who gets cited, and why? And what can you do to increase your chances of being visible in the first place? Learn how citation share changes when looking only at healthcare domains, and why citation position matters as much as citation share.
As artificial intelligence becomes a primary way patients research symptoms, evaluate providers, and choose where to seek care, organizations face a growing challenge: inaccurate answers can put healthcare brands and patient trust at risk. Learn how AI hallucinations occur, why healthcare is uniquely vulnerable, and what organizations can do to reduce risk.
The Billings Clinic location strategy webinar generated more questions than the panel could address live. In this follow-up, leaders from Billings Clinic and Geonetric share insights on what deserves a location profile, how to manage data across a growing health system, and how website structure can support search and AI discovery.
ROI & Performance Marketing Week Day 4
Presented Sept, 17, 2026
Panelists:
Moderated by:
Join us as our panelists explore how you can:
ROI & Performance Marketing Week Day 2
Presented Sept, 15, 2026
Panelists:
Moderated by:
You’ll learn:
The digital front door is no longer a single access point. As patients move between health system websites, search, social media, and other digital touchpoints, marketers need to create connected experiences that make it easier for consumers to find care. In this report, you’ll learn how leading health systems are rethinking the digital front door.
// By Jared Johnson // As artificial intelligence becomes a primary way patients research symptoms, evaluate providers, and choose where to seek care, organizations face a growing challenge: inaccurate answers can put healthcare brands and patient trust at risk. Learn how AI hallucinations occur, why healthcare is uniquely vulnerable, and what organizations can do to reduce risk.
// By Therese Lockemy, MBA // The Billings Clinic location strategy webinar generated more questions than the panel could address live. In this follow-up, leaders from Billings Clinic and Geonetric share insights on what deserves a location profile, how to manage data across a growing health system, and how website structure can support search and AI discovery.
As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.
// By Therese Lockemy, MBA // As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.
Hospital Websites Day 3 Session 2
Presented March 11, 2026 at 2:30 p.m. Eastern
Panelists:
Moderator:
Ask us about:
Hospital Websites Day 3 Session 2
Wednesday | March 11, 2026 | 2:30 p.m. Eastern
Panelists:
Moderator:
Ask us about: