Answer Engine Optimization (AEO)

Real Work, Real Results: An AI Delivery Lab

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AI in Healthcare Marketing June 2026 Day 3 Session 1

Wednesday | June 17, 2026 | 1 p.m. Eastern

Panelists:

  • Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
  • Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
  • JC Chakravarty, VP of Strategy and Design, Modea

Moderated by:

  • Char Wilson, Principal Consultant, Char Wilson Consulting

You’ll learn how to:

  • How to use rapid prototyping and vibe coding to accelerate healthcare website development
  • How to build and optimize digital content for AEO and GEO performance
  • What Modea’s healthcare digital maturity survey reveals about AI investment levels, consumer perception, and ROI benchmarks
  • What it takes to make a healthcare website truly discoverable across AI-powered search and answer engines
  • and more.

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The Battle for Healthcare Brand Visibility in the Age of AI-Powered Search

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Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.

AI Overviews Rewrite the Patient Journey

// By Wendy Margolin // When ChatGPT was released to the public on a massive scale a mere three years ago, eager early adopters headed to an AI URL of their choice to test-drive a new tool while others steered clear. Learn how AI is changing healthcare search and how healthcare organizations should respond.

AI Search Is Rewriting the Content Marketing Rules

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// By Devin Healy // Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.

AI in Healthcare Marketing: Moving Beyond Iteration to Transformation

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// By Jane Weber Brubaker // eHealthcare Strategy & Trends invites you to join us during AI in Healthcare Marketing Week, a new virtual summit for healthcare marketers and digital strategists, December 8-12, 2025. Join our stellar lineup of industry thought leaders and learn how AI transforms Content Strategies, Data-Driven Marketing, Workflow Optimization, Enterprise Design, and more.

How AI Enhances Human Marketing Intelligence in Healthcare

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// By Jane Weber Brubaker // AI’s ability to analyze large datasets at scale gives marketers “a world of possibilities” for thinking and planning strategically. In this Ask the Expert Q&A, Amanda Herriman discusses how AI is reshaping digital behavior, and why healthcare organizations need to adapt their content strategies for tools like Google’s AI Overviews.