Unveiling the Power of Influencer Marketing in Healthcare

Presented February 26, 2025

Your Presenters:

• Aundrea Leckie, Associate Director, Account Management (West), Open Influence
• Erin Killion, Director of Client Strategy, Healthcare, Goodway Group
• Katie Steeb, Senior Media Manager, Goodway Group

What You’ll Learn:

• Counter misinformation
  With approximately 80% of internet users searching for health information online, influencers can serve as trusted messengers to correct misinformation and provide credible guidance.
• Boost patient engagement
  Nearly 70% of consumers trust influencer recommendations over traditional ads, making it a highly effective strategy for reaching health-conscious audiences.
• Build trust
  90% of respondents 18-24 years of age trust medical information shared by health professionals on their social media networks.
• Navigate compliance
  We’ll discuss best practices for working with influencers while maintaining HIPAA compliance and ethical integrity.

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No More “Healthcare Pass”: Intermountain Health Raises the Bar for Patient Experience

How do you align 34 hospitals, 400 clinics, nearly 5,000 employed physicians and advanced care providers, 68,000 caregivers (employees), and more than one million health plan members? For Intermountain Health, the answer is simple: by focusing everyone’s efforts on a unified mission to help people live the healthiest lives possible.

Inside Orlando Health’s Multichannel Strategy to Engage and Inspire Audiences

Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.

Healthcare Marketing in the Privacy Era: Embracing the Consumer Mindset

Presented on January 15, 2025

Your Presenters:

• Stephanie Downing, Manager of Digital Communications, St. Elizabeth Healthcare
• Ray Mina, Vice President, Marketing & Interim Vice President, Product Freshpaint

You’ll learn:

• Why delivering an exceptional online experience is a competitive imperative.
• Why privacy concerns have made consumerization so difficult in healthcare.
• How you can overcome these challenges.
• What it means to be privacy-first.
• How to build a durable, privacy-first foundation.
• How this foundation will help you improve ROI and enhance patient loyalty.

And much more!

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Revolutionizing Care: How Digital Transformation Shapes Patient Experience at Intermountain Health

// By Susan Dubuque // How do you align 34 hospitals, 400 clinics, nearly 5,000 employed physicians and advanced care providers, 68,000 caregivers (employees), and more than one million health plan members? For Intermountain Health, the answer is simple: by focusing everyone’s efforts on a unified mission to help people live the healthiest lives possible.

Orlando Health Builds Connections and Achieves Results Through a Robust Digital Strategy

// By Susan Dubuque // Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.

Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise

Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.

Your Presenters:

• Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
• Zain Ismail, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
• Otto Angulo, Senior Director, Digital Consumer Engagement, AtlantiCare
• Mike Julian, Principal Consultant, Population Intelligence & Activation Populi, a Definitive Healthcare Company

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Marketing in a Privacy-First World: Creative Solutions to Connect with Healthcare Consumers

Stymied by privacy laws that hinder you from targeting and measuring your online marketing efforts? Maybe it’s an opportunity to consider new strategies. In this article, we explore some innovative approaches that will help you connect with consumers in meaningful ways while keeping consumer privacy in mind.

How Healthcare Marketers Can Balance Privacy Regulations and Personalization

// By Erin Killion // Stymied by privacy laws that hinder you from targeting and measuring your online marketing efforts? Maybe it’s an opportunity to consider new strategies. In this article, we explore some innovative approaches that will help you connect with consumers in meaningful ways while keeping consumer privacy in mind.

Celebrate Excellence and Innovation in Healthcare at HCIC 2024

HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

HCIC 2024: Transformation in Action

// By Susan Dubuque // HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

Discover Award-Winning Digital Strategies to Improve Patient Experience

eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

Ignite Excellence: Get an Inside Look at Winning Strategies for Digital Patient Experience

// By Susan Dubuque // eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

The Remix — The Evolution of the Digital Front Door

This new free guide will help you answer:

• What is the history of the Digital Front Door and what factors have influenced its status today?
• With so much industry and technology disruption, where will the Digital Front Door go next?
• What are the main areas of investment to consider in evolving your Digital Front Door? And how do you measure up?
• What expertise do you need to cultivate a smart and effective Digital Front Door?
• And much more!

Download Now »

Advocate Aurora Health Transforms Healthcare Delivery by Leveraging Consumer-Centric Digital Technology

Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations to receive the Mark Gothberg Read More

What Does It Take to Be a Winner? Learn Why Advocate Aurora Health Took Home Top Honors at the 2023 eHealthcare Leadership Awards

// By Susan Dubuque // Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations Read More

Integrating Generative AI Into Your Healthcare Marketing Strategy

AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments use generative AI to produce Read More

How Generative AI Transforms Marketing Operations at Mount Sinai, Banner Health

AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. // By Althea Fung // Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments Read More

Practical Uses of AI to Help Supercharge Your Marketing Efforts

While there is a lot of noise and hype around AI, healthcare marketers see the benefits of taking a practical approach. Real-world examples can inspire us and showcase AI’s transformative impact on consumer engagement, internal communications, and even healthcare recruitment. Four panelists presented on this topic on eHealthcare Strategy & Trends’ webinar, December 13, 2023. Read More

Practical Applications of AI in Healthcare Marketing

A healthcare marketing executive says, “AI has allowed for efficiencies and sustainability not only for our department, but for the whole organization.” // By Jared Johnson // While there is a lot of noise and hype around AI, healthcare marketers see the benefits of taking a practical approach. Real-world examples can inspire us and showcase Read More

HCIC 2023 Preview: Come for the Comradery, Leave with Fresh Inspiration

This year in Los Angeles. Last year in Miami. HCIC spans the country the same way it covers the digital healthcare landscape — coast to coast and end to end. #HCIC23, the latest edition of the must-attend conference for digital healthcare marketers, promises to showcase the industry’s best practices and get attendees up to speed Read More

See You in the City of Angels, Changemakers!

// By Jane Weber Brubaker // Innovation doesn’t happen in a vacuum. Join your industry peers for the annual gathering of digital innovators at HCIC in Los Angeles, November 5-8. This year in Los Angeles. Last year in Miami. HCIC spans the country the same way it covers the digital healthcare landscape — coast to Read More

Designing for Users, Not Assumptions: How UX Research Helps Improve the Digital Experience

With user experience research tools, organizations can identify the experiential issues that real consumers face when visiting their websites. Regardless of how talented your design team may be, the key thing to remember is this: The designers are not your end user. User experience (UX) research provides a thorough understanding of who your consumers are, Read More

UX Research Gives Mary Washington Healthcare a Roadmap to Improve Digital Experience

// By Ben Dillon // With user experience research tools, organizations can identify the experiential issues that real consumers face when visiting their websites.  Regardless of how talented your design team may be, the key thing to remember is this: The designers are not your end user. User experience (UX) research provides a thorough understanding Read More

Intermountain Health’s Digital Rebrand Fueled by AI and Data-Driven Solutions

With a massive digital rebrand in the works, data has become a critical component to maintaining Intermountain Health’s mission. When Intermountain Health decided to embark on a rebrand, it was about more than finding a new logo design — it was about transforming into a brand that truly represents the organization’s core. “Although we have Read More