A Look Back on a Hall-of-Fame Career // By Jared Johnson // Neal Linkon, retiring director of marketing operations at Children’s Hospital of Wisconsin, recently took a few moments to reflect for us on his career. As we honor his contributions to the healthcare marketing field, Neal shares what he has learned and where he Read More
Sneak Peek at 23rd Annual Greystone.Net Healthcare Internet Conference // By Jane Weber Brubaker // HCIC is a little like the gathering of the clans. “I’ve had people tell me that they feel like this is their tribe,” says Kathy Divis, president and co-founder of Greystone.Net, producers of HCIC, the annual Healthcare Internet Conference. “They Read More
Ask the Expert, with Kelly Faley, Vice President, Digital Strategies at Sharp HealthCare // By Jared Johnson // The days of operations teams developing services and simply handing them to marketing to promote are over. The marketing team represents the voice of the customer, and marketing teams need to be equal, active participants in digital Read More
Ask the Expert with Shawn Gross, Vice President, Digital Transformation at ReviveHealth // By Jared Johnson // Digital transformation is more than improving internal operational efficiencies, creating a digital workplace, or doing more innovative advertising. It means offering real improvements in convenience, usefulness, ease, and other qualities people value. Here, Shawn Gross, vice president, digital Read More