Brand Means Business

data privacy

Proving Marketing ROI Without Compromising Patient Privacy

September 21, 2026
Proving Marketing ROI

ROI & Performance Marketing Week Day 5 Session 1

Presented Sept, 18, 2026

Panelists:

  • Amanda Todorovich, FACHE, Executive Director of Digital Marketing, Cleveland Clinic
  • Jessica Holton, Co-Founder, Ours Privacy

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain-English Health Care

You’ll learn:

  • How to measure marketing’s impact on patient acquisition and revenue without exposing PHI.
  • What a privacy-first data infrastructure looks like and how it can restore visibility into the patient journey.
  • Practical steps for aligning marketing, legal, and compliance around measurement

Todorovich-Holton

Watch Now  »

Still Flying Blind? How Privacy can Power Performance for Healthcare Marketing

July 15, 2026

Presented July 15, 2026

A new eHealthcare Strategy & Trends webinar with insights from Ours Privacy

Your Presenters:

  • Jessica Holton, CEO and Co-Founder, Ours Privacy
  • Jonathan Papp, Senior Director of Marketing, WelbeHealth

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain English Health Care

You’ll learn:

  • What marketers are saying about the gap between compliance confidence and actual capabilities.
  • How to move toward tracking the full patient journey compliantly, and where most marketers get stuck.
  • How one health company navigated the post-OCR environment and rebuilt its martech stack.
  • Practical next steps for moving from a patchwork of tools to a more unified approach.
  • The future of marketing compliance in the era of AI.

Holton-Papp Speakers

Watch Now  »