How Intermountain Health Drove a 16 Percent Conversion Rate With Its Orthopedic Campaign

Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.

Digital Showcase: Intermountain Health Orthopedic Campaign Boosts Appointments

// By Susan Dubuque // Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.

Doing More with Less: How Healthcare Marketers Can Win with Privacy-First Strategies and Lean Budgets

Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.

What Sets a Best-in-Class Digital Campaign Apart? Inside the Winning Strategies of Vandalia Health Mon, OSU Wexner Medical Center, and Ochsner Health

Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.

Navigating Privacy, Performance, and Budget Pressures in Today’s Healthcare Marketing Landscape

// By Jane Weber Brubaker // Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.

Winning Digital Playbooks: How Three Health Systems Scored Big with Bold Campaign Strategies

// By Susan Dubuque // Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.

The Future of Hospital Websites: Navigating AI, Search, UX, and the Shift to Composable Architecture

Presented September 3, 2025

Your Presenters:

• Michael Kinkaid, Chief Product and Technology Officer, Reason One
• Laura Housholder, Digital Marketing Manager, Children’s Nebraska
• Martha van Berkel, co-founder and CEO, Schema App
• Tyler Pierce, Director of Digital Engagement, Rochester Regional Health
• Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health

Moderated by:

• Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

Join us as our panelists explore how you can:

• Develop a strategic approach to website transformation that aligns technology choices with organizational goals and patient needs
• Make smart platform decisions by understanding the real differences between major platforms and when composable solutions make sense
• Build flexible foundations using composable architecture to future-proof your investment and enable rapid adaptation
• Implement AI thoughtfully with clear use cases that enhance rather than complicate the patient experience, from intelligent search to automated scheduling to personalized content delivery
• Improve findability and discoverability through advanced SEO, schema markup, and optimizing for how patients now search using generative AI tools like ChatGPT and Google’s AI overviews
• Create governance models that balance innovation with security, compliance, and the need for strategic oversight

Watch Now  »