Epic

Children’s Wisconsin App Makes Access to Care Easier for Families

Cannon-Bryce-Modea

// By Jane Weber Brubaker // When a third of your families are MyChart power-users, you’d rock their world if you changed everything they’re familiar with. Instead, the Children’s Wisconsin branded app adds new features that parents want, built around the MyChart core. If you have a sick kid, you need a quick, easy way Read More

SCL Health Makes Engagement a Top Priority

One way health systems can highlight their digital leadership, share successes, and demonstrate the ways technology helped their organizations achieve strategic business objectives is to enter — and win — the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor conferred by the eHealthcare Leadership Awards. Three health systems received recognition for winning this prestigious Read More

SCL Health Takes Home Top Honors for the Second Year in a Row

Lydia Jumonville

// By Jane Weber Brubaker // One way health systems can highlight their digital leadership, share successes, and demonstrate the ways technology helped their organizations achieve strategic business objectives is to enter — and win — the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor conferred by the eHealthcare Leadership Awards. Three health systems Read More

Texting: A Surprisingly Simple Strategy for Coordinating Vaccine Appointments

Luma Health

With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, CEO of Luma Health, a San Francisco-based patient engagement platform, found many clients wanted to use the platform to get patients signed up at the appropriate time. Read More

Text Messaging Beats Out Email, Apps for Coordinating Vaccine and Other Appointments

Adnan Iqbal

// By Althea Fung // Within the first three months of 2021, Chicago’s Cook County Health scheduled one million COVID-19 vaccination appointments, using text messaging at scale.  With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, Read More

Using a CRM To Build a Multilayered Campaign at Johns Hopkins

Suzanne Sawyer, senior vice president and chief marketing communications officer for Johns Hopkins Medicine

Connecting the dots. That’s the value provided by a customer relationship management (CRM) database, a tool health system marketing and communications leaders increasingly use to deliver precision marketing to consumers and calculate accurate return on investment (ROI). Yet having a CRM is only one part of the digital marketing puzzle. Hospitals experiencing the highest level Read More

How Three Health Systems Used Their MarTech Stack to Improve Patient Experience and Drive Growth

Kyle Hardner

// By Kyle Hardner // Connecting the dots. That’s the value provided by a customer relationship management (CRM) database, a tool health system marketing and communications leaders increasingly use to deliver precision marketing to consumers and calculate accurate return on investment (ROI). According to the 5th Annual Digital Marketing Report from Greystone and Klein & Read More