We’ve all done it. A strange symptom appears out of nowhere and we go straight to the Internet to diagnose it, usually coming up with something far scarier than it actually turns out to be. That insight about human behavior provided the creative inspiration for MidMichigan Health’s “Ask Dr. Internet” TV commercial, the centerpiece of Read More
Penn Medicine, the University of Pennsylvania Health System, has a long and venerable history. The School of Medicine was the first in the nation, and the Hospital of the University of Pennsylvania the first teaching hospital. In keeping with its legacy of innovation, Penn Medicine today continues to chart new territory, reaching new and existing Read More
Piedmont Healthcare in Atlanta and digital marketing solutions provider BrightWhistle were featured in our January article “Building a Facebook Community Creates Marketing Opportunities for Atlanta’s Piedmont Healthcare.” The article was based on a presentation at the 2014 Healthcare Internet Conference (HCIC) given by Matt Gove, CMO at Piedmont and Michael Sengbusch CTO at BrightWhistle. We Read More
Late last year, Facebook announced on its blog, “Pages that post promotional creative should expect their organic distribution to fall significantly over time.” In a related post on the same day, Facebook assured businesses that, “Pages still matter — a lot,” and for emphasis, added, “In October, for instance, nearly a billion people visited Facebook Read More
Ask the Expert with Ben Dillon In a recent discussion on the SHSMD list serv, a member asked: “For those of you with more than one hospital and/or multiple facilities…are there multiple Facebook pages for each hospital or do you consolidate your Facebook presence into one location? Do you also have service line or departmental Read More
If you Google “deadly cancers” you’ll probably find a link to the Top Five Most Dangerous Cancers in Men and Women on page one of the search results page. The article and infographic was posted by Iowa-based UnityPoint Health, the fourth largest nondenominational health system in the U.S. UnityPoint has been busy optimizing its website Read More
by Ed Lamb “When you have a Facebook post that is generating good organic engagement, putting a little money behind it can really produce great results.” Amanda Mauck, the Digital Marketing Manager for Le Bonheur Children’s Hospital, and her chief consultant partner at Social Innovation, Lannie Byrd, shared this insight in separate interviews with eHealthcare Read More
// By Ed Lamb // Piedmont Healthcare, a full-service health system based in Atlanta, GA, currently directs about 10 percent of its annual marketing budget to social media outreach. While that commitment of advertising dollars to creating messages for Facebook, Twitter, and other digital networks already far outstrips the average of 2 percent across the Read More