Two Health Systems Deliver Digital Tools To Meet Expectations For Pregnancy and Childbirth Patients

July 15, 2015

Jane Weber Brubaker, Editor of eHealthcare Strategy & TrendsWhen it comes to patient education, expectant mothers want as much information as they can get their hands on. The problem is how to keep it all organized and accessible.

Park Nicollet Health Services, based in St. Louis Park, Minnesota needed to streamline. “We had a lot of patient handouts that were given on the clinic side as the patient started her pregnancy journey,” says Lori Connelly, Program Manager for Park Nicollet Women’s Services. “We did some surveying and found that patients were really interested in electronic or e-learning possibilities.”

PinnacleHealth in central Pennsylvania came to the same conclusion. “We saw a 175-percent increase in mobile users over the past year,” says Shelley Marshall, Web Marketing and Contact Center Manager.

Working with Customized Communications, Inc., Park Nicollet launched a branded mobile app and several e-books in late 2014. PinnacleHealth will be launching its app in July.

To find out how these two health systems created a suite of digital assets for patients, and how they are marketing them, read our latest article, Park Nicollet Health Services and PinnacleHealth Follow Patients’ Lead, Create Digital Content and Apps For Pregnancy and Childbirth Patients.

Best regards,
Jane Weber Brubaker

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