AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

AI in Healthcare Marketing June 2026 Day 3 Session 2

Wednesday | June 17, 2026 | 2:30 p.m. Eastern

Panelists:

• Stewart Gandolf, CEO,Healthcare Success
• Brandon Schakola, Senior Director, Digital Services, Healthcare Success

Moderated by:

• Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn how to:

• Understand the causes and implications of AI hallucinations in healthcare, including risks to brand reputation, compliance, and patient trust
• Identify where and how AI may be misrepresenting your organization using emerging monitoring tools and competitive visibility analysis
• Apply practical strategies to reduce hallucinations, improve AI-driven search visibility, and strengthen brand safety in an evolving digital landscape

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Shaping Patient Trust: 80% of Patients Say Digital Experience Shapes Trust: What Health Systems Need to Know

Presented April 22, 2026

Your Presenters:

• Amanda Todorovich, Enterprise Executive Director of Digital Marketing | Cleveland Clinic
• Cristal Woodley, VP of Marketing | Renown Health
• Kristy Roldan, VP of Growth | MDRG
• Chris Pace, VP, Healthcare Industry | SearchStax Inc.

Moderated by:

• Char Wilson, Owner & Principal Consultant, Char Wilson Consulting

You will learn:

• What new research reveals about the connection between digital experience and patient trust
• How search, navigation and self-service tools influence decision-making
• Where hospital websites unintentionally create friction
• The role of personalization and first-party data in strengthening engagement
• How to reduce call center strain while improving brand perception

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