Shaping Patient Trust:

Amanda Todorovich
Enterprise Executive Director, Digital Marketing
Cleveland Clinic

Amanda Todorovich leads digital marketing for Cleveland Clinic, one of the most trusted healthcare brands in the world. As Enterprise Executive Director, she oversees content strategy, digital experience, SEO, multimedia production, social media, and platform operations. Under her leadership, ClevelandClinic.org has grown to over 1.2 billion annual sessions—driving significant brand awareness, patient acquisition, and more than $15 million in annual advertising revenue. Amanda built and scaled a healthcare publishing model inside a health system—transforming Cleveland Clinic’s digital presence into an industry-defining engine for engagement, revenue, and trust. Her team manages thousands of content assets through an in-house editorial staff and a robust production infrastructure. Their work is not only clinically accurate and HIPAA-compliant, but also search-dominant and brand-aligned.

Recognized as one of the most influential voices in healthcare digital marketing, Amanda is a respected thought leader, innovation driver, and key architect of Cleveland Clinic’s global digital growth. She holds a master’s degree in communications from The University of Akron, a bachelor’s degree in public relations from Ohio Northern University, and is a Fellow of the American College of Healthcare Executives.

Cristal Woodley, MBA
Vice President of Marketing and Communications
Renown Health

Cristal Woodley, MBA, is Vice President of Marketing and Communications at Renown Health, where she leads brand strategy, marketing, digital engagement, internal and external communications, and physician and recruitment marketing. She advanced through roles including Senior Director of Marketing & Communications and Director of Marketing and Customer Engagement, contributing to integrated marketing, digital strategy, service line growth, and community outreach. A native Nevadan, she holds an MBA in IT Management and a dual BS in Accounting and Information Systems, and serves on the Big Brothers Big Sisters board.

Kristy Roldan
VP Growth
MDRG

Kristy leads client insights and business development for MDRG. She oversees all of MDRG's healthcare relationships having a deep understanding of the category along with the unique challenges health systems face. She is also a veteran in brand consulting having worked with clients like Honda and McCormick.

Chris Pace
VP Healthcare Industry
SearchStax

Chris Pace is a marketing leader with over 20 years devoted to the healthcare industry. He currently serves as VP of Healthcare Industry at SearchStax. Previously, Chris was the Senior Director of Digital Marketing at Banner Health, the largest hospital system and employer in Arizona. During his tenure at Banner Health, Chris led the content strategy, service line marketing, and website development strategy. Under his leadership, Banner significantly expanded its digital footprint through the implementation of a comprehensive digital marketing stack, positioning BannerHealth.com among the top 10 most visited healthcare websites. In 2024, Chris was honored with induction into the Healthcare Internet Hall of Fame.