Why Site Search May Be Costing Your Health System Thousands of Patients Each Week
Cristal Woodley, vice president of marketing, communications, and customer experience, Renown Health
Before patients call your office, walk through your doors, or speak with a clinician, they have likely already formed an opinion about you. They searched for a provider on your site. They tried to find contact information. Some gave up.
A new study from MDRG and SearchStax surveyed 1,000 patients across the U.S. and conducted 10 in-depth interviews to observe people navigating healthcare websites in real time. Researchers presented the findings during a webinar, Shaping Patient Trust: What Health Systems Need to Know, alongside digital and marketing leaders from Cleveland Clinic and Renown Health.
The main finding: Eighty percent of patients say a better website experience would increase their engagement with a healthcare provider. This number should shape how you prioritize your digital investments.
Read on to learn from these experts how you can create digital experiences that strengthen your relationship with patients and consumers: Does Your Health System’s Website Build Patient Trust? Or Break It?
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Matt Humphrey
President