Schema.org

Healthcare Content Strategy: Substance and Structure

Vanessa Hill

Every successful healthcare content strategy needs two main ingredients: substance and structure. But how do you merge these two together to create a seamless web experience for your customers? In 2017, Lahey Hospital & Medical Center announced its intent to merge with Beth Israel Deaconess, creating what would be the largest hospital merger in Massachusetts Read More

Peanut Butter + Chocolate: A Recipe for a Successful Content Strategy

Chris Boyer

// By Althea Fung // Content substance and content structure go together like peanut butter and chocolate — and the whole is greater than the sum of its parts. In 2017, Lahey Hospital & Medical Center announced its intent to merge with Beth Israel Deaconess, creating what would be the largest hospital merger in Massachusetts Read More

How COVID Has Changed Your Search Strategy

Carrie Liken, head of healthcare industry at Yext

“The COVID-19 pandemic has been a defining moment for humanity. It has been equally defining for healthcare,” says Carrie Liken, head of industry, healthcare at Yext. Here’s an excerpt from Liken’s new article: As long as COVID is part of our world, people will travel less for care, and they will search more for local Read More

All Healthcare Is Local — Especially During a Pandemic

Carrie Liken, head of healthcare industry at Yext

// By Carrie Liken // The COVID-19 pandemic has been a defining moment for humanity. It has been equally defining for healthcare. As long as COVID is part of our world, people will travel less for care, and they will search more for local care that is convenient to them. If you use this to Read More

2019: Change and Competition for Healthcare Marketers

“Toward the beginning of a new year, everyone gets excited about trends,” says Ben Dillon of Geonetric. “But trends don’t start or end in a single year. Sometimes they are more of a movement, something that has been building momentum over the past several years.” In our new article, Dillon takes a look back on Read More

Trends, Predictions, and the User Experience Movement

Learn the biggest takeaways from 2019, what to expect for 2020, and why user experience is at the heart of it all. // By Ben Dillon // Toward the beginning of a new year, everyone gets excited about trends. But trends don’t start or end in a single year. Sometimes they are more of a Read More