What Award-Winning Healthcare Podcasts Get Right

Award-winning marketers from Southeast Georgia Health System, The Ohio State University Comprehensive Cancer Center, and the National Spine Health Foundation share how they build podcasts around audience needs, extend reach through integrated promotion, and use storytelling to strengthen connection and trust.

Sound Advice: How Award-Winning Healthcare Podcasts Build Brands and Trust

// By Susan Dubuque // Award-winning marketers from Southeast Georgia Health System, The Ohio State University Comprehensive Cancer Center, and the National Spine Health Foundation share how they build podcasts around audience needs, extend reach through integrated promotion, and use storytelling to strengthen connection and trust.

Real Work, Real Results: An AI Delivery Lab

AI in Healthcare Marketing June 2026 Day 3 Session 1

Wednesday | June 17, 2026 | 1 p.m. Eastern

Panelists:

• Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
• Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
• JC Chakravarty, VP of Strategy and Design, Modea

Moderated by:

• Char Wilson, Principal Consultant, Char Wilson Consulting

You’ll learn how to:

• How to use rapid prototyping and vibe coding to accelerate healthcare website development
• How to build and optimize digital content for AEO and GEO performance
• What Modea’s healthcare digital maturity survey reveals about AI investment levels, consumer perception, and ROI benchmarks
• What it takes to make a healthcare website truly discoverable across AI-powered search and answer engines
• and more.

Register Now  »

What Sets a Best-in-Class Digital Campaign Apart? Inside the Winning Strategies of Vandalia Health Mon, OSU Wexner Medical Center, and Ochsner Health

Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.

Winning Digital Playbooks: How Three Health Systems Scored Big with Bold Campaign Strategies

// By Susan Dubuque // Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.

Focus On Digital Content: Telling Stories to Drive Patient Engagement — New Formats and Emerging Tools

In this new report from eHealthcare Strategy & Trends examines real-world examples of engaging, authentic digital content that can help hospitals and health systems connect more effectively with their communities.

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OSU Wexner Transforms Mental Health Access with Innovative Digital Solutions

Mental health challenges are a growing crisis impacting people of all ages in communities across the nation. The Ohio State University Wexner Medical Center uplifted its mental healthcare by revamping its website content, making it more accessible and patient-friendly. Discover how this health system’s web content guides patients to essential mental healthcare.

Guiding Minds: Award-Winning Content Strategies to Navigate Mental Health Services

// By Susan Dubuque // Mental health challenges are a growing crisis impacting people of all ages in communities across the nation. The Ohio State University Wexner Medical Center uplifted its mental healthcare by revamping its website content, making it more accessible and patient-friendly. Discover how this health system’s web content guides patients to essential mental healthcare.