Aligning CRM with Marketing Strategy

Touchpoints

From MarTech Sprawl to Strategy: How Atlantic Health and UNC Health Build a Connected Ecosystem

August 12, 2026
Jamie Mermelstein

Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.

Building a Better Healthcare MarTech Ecosystem: How Healthcare Teams Move Beyond Stack Sprawl

August 3, 2026
Unlock-Health-Speakers-square

// By Therese Lockemy, MBA // Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.

How 3 Healthcare Leaders Use Agentic AI to Personalize Healthcare

January 19, 2026
Andrew Chang

// By Wendy Margolin // Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.