CRM is becoming an enterprise capability that connects marketing strategy with patient needs. In this new report, we explore how health systems use CRM to support the patient journey. You’ll find valuable insights that will help you build a more connected CRM strategy that strengthens patient engagement and delivers strategic benefit for your organization.
Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.
// By Therese Lockemy, MBA // Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.
Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.
// By Wendy Margolin // Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.