The State of Podcasting: Why Healthcare Marketers Can’t Afford to Sit This One Out
Ask the Expert, with Bill Klaproth, Director of Marketing and Production at DoctorPodcasting
Podcasting is growing and evolving. Industry expert Bill Klaproth explains how healthcare marketers can keep up, stand out, and drive results.
// By Susan Dubuque //
If you’re still on the fence about launching a healthcare podcast — or leveling up the one you’ve got — it’s time to jump in with both earbuds.
Bill Klaproth, director of marketing and production, DoctorPodcasting
According to Bill Klaproth, director of marketing and production at DoctorPodcasting, “Podcasting isn’t just having a moment. It’s building a movement. And if you’re in healthcare marketing, now is the time to get your brand in the ears — and eyes — of your audience.”
In a recent eHealthcare Strategy & Trends webinar, Klaproth laid out the state of podcasting in healthcare today, how video reshapes the podcasting game, and why YouTube is the new front door for healthcare content.
We caught up with Klaproth to explore how podcasting is becoming a must-have in healthcare marketing. Read the full article to see how your organization can harness its full potential.
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