// By Daniel Fell // The following article is Part 2 of a 2-part series. (Read Part 1 here). The series was adapted from the panel presentation Blurred Lines: Marketing and Ethics in the Brave New World held at the 2018 Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. Panel members include Karen Corrigan, founder and Read More
// By Ramya Sriram // In August 2018, Google made an update to its core search algorithm that affected thousands of websites worldwide. The update was nicknamed “Medic” after Barry Schwartz, CEO of New York-based web services firm RustyBrick, reported that more than 41 percent of the websites impacted were healthcare-related. The update aimed to Read More
The Innovators, Walter Isaacson’s follow-up to his blockbuster biography of Steve Jobs, is a history of the development of computers and the internet, and the creative minds behind them. The book closes with a chapter about artificial intelligence (AI) and a discussion of whether it will ever be equal to human intelligence. In the end, Read More
// By Jane Weber Brubaker // The Innovators, Walter Isaacson’s follow-up to his blockbuster biography of Steve Jobs, is a history of the development of computers and the internet, and the creative minds behind them. The book closes with a chapter about artificial intelligence (AI) and a discussion of whether it will ever be equal Read More
An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists
Your Presenters:
Building a positive reputation for your organization and physicians online has never been more critical:
In this on-demand webinar, Lindsay Neese Burton, healthcare marketing director at Reputation.com, will share the latest trends in reputation management. “It’s more than just responding to patient reviews,” she says. “It is an orchestration of multiple digital and operational efforts that creates a virtuous cycle and drives new business.
Joining Lindsay, Amanda Henson, director of online reputation management at Kindred Healthcare will show how Kindred’s strategy ensures consumers find and choose Kindred — and how incorporating feedback from online reviews improves the patient experience.
You’ll learn:
Watch now and learn how you can create a robust and consistent online presence for every physician and location, improve your rankings, and attract more patients.
Do you include your facility locations as a component of your organization’s digital strategy? If not, you could be sacrificing market share. With a growing number of Americans turning to their mobile phones to search for healthcare providers in their area, it’s more important than ever that your website content be optimized to allow people Read More
When talking about healthcare provider websites, the word “personalization” will give most people pause. With today’s heightened awareness around patient privacy and HIPAA, how can a healthcare provider effectively personalize a website without going too far? This was a question Main Line Health faced in 2015-2016 when it took on a website redesign project. The Read More
The latest technologies provide consumers with an array of conveniences — from the ability to summon a ride with a click of their phone to ordering fast food online and having it delivered right to their door. As these types of experiences increasingly become the norm, healthcare marketers are being pressed to find new ways Read More
// By Daniel Fell // The following article was adapted from the panel presentation Blurred Lines: Marketing and Ethics in the Brave New World held at the 2018 Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. Panel members included Karen Corrigan, founder and CEO of Corrigan Consulting; David Feinberg, chief marketing officer at Mount Sinai Health Read More
4 Key Insights from UNC Health Care User Experience Audits — Plus 7 Tips for Your Location Strategy Success // By Lisa D. Ellis // Do you include your facility locations as a component of your organization’s digital strategy? If not, you could be sacrificing market share. Growing Opportunities with Mobile Search With a growing number Read More
Ask the Expert with Dan Greenwald, CEO, White Rhino // By Lisa D. Ellis // The latest technologies provide consumers with an array of conveniences — from the ability to summon a ride with a click of their phone to ordering fast food online and having it delivered right to their door. As these types Read More
// By Melanie Graham // When talking about healthcare provider websites, the word “personalization” will give most people pause. With today’s heightened awareness around patient privacy and HIPAA, how can a healthcare provider effectively personalize a website without going too far? This was a question Main Line Health faced in 2015-2016 when it took on Read More
A prospective patient interested in weight loss surgery finds out your organization holds bariatric surgery seminars. He fills out the online form to attend the upcoming session. Now what? If your organization uses a marketing automation (MA) platform, you have an opportunity to create personalized patient journeys. The use of marketing automation is growing steadily. Read More
// By Althea Fung // A prospective patient interested in weight loss surgery finds out your organization holds bariatric surgery seminars. He fills out the online form to attend the upcoming session. Now what? If your organization uses a marketing automation (MA) platform, you have an opportunity to create personalized patient journeys. In a recent Read More
We recently spoke with Amber Welch, director of digital content for Ochsner Health System, about Ochsner’s recent efforts in creating its new state-of-the-art website and tracking the results. eHST: How has the consumerization of healthcare impacted Ochsner Health System and how you operate online and through your website? AW: Our online patients expect to find what Read More
We asked Chris Boyer, 2018 Healthcare Internet Hall of Fame inductee, director of digital and analytics at University of Minnesota Health and Fairview Health, and host of the touch point podcast to weigh in on digital trends that will affect hospitals and health systems in 2019. Digital transformation is critical for all members of the Read More
Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In our new article, Jared Johnson shares his experience from Year One of having a data scientist on-board. Until very recently, Johnson was manager of marketing technology and Read More
// By Lisa D. Ellis // Online consumer giants like Amazon and Google have been rolling out the red carpet for consumers, offering quick, easy, and personalized experiences. This level of service is reshaping consumer expectations, and the effect is spilling over into the healthcare sector. At the 2018 Society for Healthcare Strategy and Market Read More
// By Sheryl S. Jackson // We asked Chris Boyer, 2018 Healthcare Internet Hall of Fame inductee, director of digital and analytics at University of Minnesota Health and Fairview Health, and host of the touch point podcast to weigh in on digital trends that will affect hospitals and health systems in 2019. Digital transformation is Read More
// By Jared Johnson // Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In this article, Jared Johnson, manager of marketing technology and analytics at Phoenix Children’s, shares his experience from Year One of having Read More
// Sponsored Post //
An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists
Your Presenters:
The latest Hospital Digital Experience Index (HDX-15) is out — and it’s chock-full of actionable insights based on detailed benchmarking and analytics.
Get an expert tour of the best digital work happening among leading organizations like Johns Hopkins, Mayo Clinic, Cleveland Clinic, and others.
Dave Wieneke, healthcare practice director at Connective DX and lead developer of the HDX-15 methodology, will highlight the emerging trends and best practices observed across these 15 top websites.
Dave will be joined by special guest Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine.
You’ll Learn:
Join us on January 23 and get insights from top healthcare organizations that will help you enhance the digital experience for your website visitors.
“We are in the New Age of Discovery,” says Carrie Liken, head of industry for healthcare at Yext. “It’s all about how a patient is exposed to and finds your health system, your brand, and your providers. Patients are discovering healthcare differently today than they did even two years ago. And this requires new ways of Read More
// By Jane Weber Brubaker // The eHealthcare Leadership Awards program recognizes the very best websites and digital communications efforts of a wide range of healthcare organizations. This year’s winners were announced November 7 at a special presentation in Scottsdale, Arizona during the Healthcare Internet Conference, produced by Greystone.Net. More than 200 organizations received recognition Read More
Competition is an essential part of healthcare marketing — it leads to innovation, helps improve the customer experience, and (hopefully) staves off complacency. In the battle for ranking in digital healthcare marketing, there is one competitor organizations should never go up against: themselves. Unfortunately, companies don’t just compete but get eaten alive, by their own Read More
Creating and maintaining a strong digital presence can be difficult for any healthcare organization. But for smaller groups with fewer resources, it can be particularly tough to compete online with more established systems. That’s where the latest technological advances can make a real difference. This was the case for Mitchell Medical Group in New York Read More