Ask the Expert with Neal Linkon, Retiring Director, Marketing Operations at Children’s Hospital of Wisconsin
A Look Back on a Hall-of-Fame Career
// By Jared Johnson //
Neal Linkon, retiring director of marketing operations at Children’s Hospital of Wisconsin, recently took a few moments to reflect for us on his career. As we honor his contributions to the healthcare marketing field, Neal shares what he has learned and where he thinks the field is heading.
eHST: When you reflect on your career, what are the biggest changes in the industry between when you first entered the field and now?
NL: Healthcare was miles behind the rest of the world in terms of leveraging digital technology when I first got started in the industry. While we’ll always be somewhat behind due to how different the “buying cycle” is in healthcare, we’ve made up a lot of ground over the past 15 years, which is great to see.
eHST: What do you wish you had known when you first entered the healthcare marketing field?