From Brand Building to $600 Million Fundraising: How Top Health Systems Master Integrated Marketing

Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

What It Takes to Be Named Among the Best Integrated Marketing Campaigns: Part 1

// By Susan Dubuque // Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

“The Proof Is in the Numbers”: How Hackensack Meridian Health Turned a $90 Million Digital Investment into $1.9 Billion in Revenue

Hackensack Meridian Health continues to lead the way with a framework for digital engagement that enhances the consumer experience and access to care. The health system was awarded the Organizational Commitment Award at the 2023 eHealthcare Leadership Awards. Discover how HMH applies digital technology to deliver patient-centered care.

Discover Award-Winning Digital Strategies to Improve Patient Experience

eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

Elevate Your Impact: See Why Hackensack Meridian Health Received Top Honors at the 2023 eHealthcare Leadership Awards

// By Susan Dubuque // Hackensack Meridian Health continues to lead the way with a framework for digital engagement that enhances the consumer experience and access to care. The health system was awarded the Organizational Commitment Award at the 2023 eHealthcare Leadership Awards. Discover how HMH applies digital technology to deliver patient-centered care.

Ignite Excellence: Get an Inside Look at Winning Strategies for Digital Patient Experience

// By Susan Dubuque // eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

The 2024 eHealthcare Leadership Awards Are Open—Submit Your Entries Today!

This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving Read More

25 Years of Celebrating Excellence: eHealthcare Leadership Awards Are Open

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

Winning Strategies for Digital Physician Engagement

// By Susan Dubuque // Physician engagement is a core strategy for healthcare organizations, used to boost referrals, build brand loyalty, support recruitment and retention, and enhance marketing efforts. Advances in technology offer new and exciting opportunities to target and engage with physicians. Discover how leading healthcare systems demonstrate innovative ways to engage physicians through digital channels.

How Top Healthcare Organizations Use Rich Media to Attract and Engage Patients

Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and throughout this year, we showcase award-winning entries. Best Rich Media is one of 30 categories healthcare organizations and their agencies could enter. According to Google, “Rich media is a digital Read More

Winning Strategies for Digital Physician Engagement [Member Roundtable]

Join us for a discussion with 3 leaders from organizations that won awards in the Best Digital Physician Engagement category in the 2023 eHealthcare Leadership Awards

Your Panelists:

• Emilie Ansel, CEO, Private Health News
• Shannon Cummins, VP of Business Development, Unlock Health
• Garland Stansell, Chief Communications Officer, Children’s of Alabama

Moderated by:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, eHealthcare Leadership Awards

You’ll learn:

• How your organization can implement a physician engagement effort that is aligned with your strategic marketing goals
• The physician engagement tactics our panelists have found most effective — from the tried and true to the new and cutting edge
• How you can make physician involvement mutually beneficial
• Details of their winning physician engagement initiatives

And much more!

Watch Now »

Best Rich Media: Who Won, and Why?

Find out how top healthcare organizations use rich media to attract and engage patients, and how interactive experiences can meet critical training needs. // By Jane Weber Brubaker // Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and Read More

HCIC 2023 Preview: Come for the Comradery, Leave with Fresh Inspiration

This year in Los Angeles. Last year in Miami. HCIC spans the country the same way it covers the digital healthcare landscape — coast to coast and end to end. #HCIC23, the latest edition of the must-attend conference for digital healthcare marketers, promises to showcase the industry’s best practices and get attendees up to speed Read More

See You in the City of Angels, Changemakers!

// By Jane Weber Brubaker // Innovation doesn’t happen in a vacuum. Join your industry peers for the annual gathering of digital innovators at HCIC in Los Angeles, November 5-8. This year in Los Angeles. Last year in Miami. HCIC spans the country the same way it covers the digital healthcare landscape — coast to Read More

eHealthcare Leadership Awards: Delivering Benefits to the Entire Awards Community

// By Susan Dubuque //  From the Michelin Stars for culinary arts to the Tony Awards for Broadway productions to the Westminster Kennel Club Dog Show honors for our canine friends, every industry sector has its most coveted awards. For healthcare marketers, it’s the eHealthcare Leadership Awards. I am honored to serve as co-chair once Read More

Mobile vs. Desktop: Designing Healthcare Websites for the Modern User

In the ever-evolving landscape of wireless technology, mobile devices have emerged as a dominant force, transforming the way we access information and services. As mobile healthcare takes center stage in the wireless era, healthcare marketers are modernizing their strategies to cater to the growing demand for mobile experiences and meet evolving consumer expectations. Today, according Read More

Platinum Award-Winning Mobile Websites Offer Enhanced User Experience

// By Arthur Hill // For Inspira Health and University of Iowa Health Care, mobile design is not an afterthought. Today, according to CTIA, a trade organization for the wireless communications industry, Americans own 499 million wireless devices capable of transmitting and receiving broadband signals 117 percent faster than just 13 years ago. In 2021, Read More

How Digital Innovation is Transforming Patient Care at Stanford Medicine Children’s Health

The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at the 23rd Annual eHealthcare Leadership Read More

Call for Entries for the 2023 eHealthcare Leadership Awards Now Open

// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More

Stanford Medicine Children’s Health Receives Top Honor at 23rd Annual eHealthcare Leadership Awards Presentation

// By Susan Dubuque // The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at Read More

Hackensack Meridian Health Named One of Four Organizations to Receive Top Award at 23rd Annual eHealthcare Leadership Awards Ceremony

// By Susan Dubuque // To truly meet the healthcare needs of patients and citizens of New Jersey, Hackensack Meridian Health leaders recognized that the system needed to invest in digital health. And the investments had to go beyond purchasing new technology — it would require total commitment at every level of the organization. Hackensack Read More

2022 eHealthcare Leadership Award Winners

// By Susan Dubuque // Winners of the 23rd Annual eHealthcare Leadership Awards were announced on November 9, at an awards luncheon held during the Healthcare Internet Conference (HCIC). To accommodate those who were not able to attend in person, the presentation was live-streamed, and the virtual event is available on eHealthcareAwards.com. We hope you’ll invite your team to watch the Read More

HCIC 2022: Ready for a Comeback in Miami

// By Melanie Graham // After a virtual conference in 2020 and a scaled-back event in 2021, HCIC is ready for a return to normal this year in Miami. With new session formats, an exciting slate of topics, and a beautiful setting, this is a conference that healthcare professionals won’t want to miss. After two Read More

Collaboration: The New Gold Standard for Successful Healthcare Organizations

The pandemic had a silver lining. It took a wrecking ball to the walls that have separated internal departments within health systems. Organizations battling COVID-19 had to break down the silos, join forces, and learn to collaborate in new ways. These newly acquired skills are valuable in a post-pandemic world as well.

Health systems that forge internal alliances unleash their collective strengths and leverage competitive strengths to lead their organizations and the industry in innovation and transformation.

This report is a collection of our best articles on the value of collaboration, with interviews from healthcare leaders who have successfully built coalitions, worked across departmental lines, and brought teams together to accomplish what their organizations needed most.

Download now »

UCLA Health Wins Prestigious Mark Gothberg Award

UCLA Health was one of three healthcare systems that received the prestigious Mark Gothberg eHealthcare Organizational Commitment Award at the 22nd Annual eHealthcare Leadership Awards held at HCIC in Las Vegas on November 4, 2021. This award is the highest honor conferred by eHealthcare Leadership Awards, with entries evaluated on an organization’s overall digital approach Read More