Top Healthcare Marketing Initiatives for 2017: Be Better, Faster, Smarter

Gary Druckenmiller, Marketing Practice Leader at Evariant

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An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Your Presenter:
Gary Druckenmiller, Marketing Practice Leader, Evariant

Are you ready to create marketing resolutions for 2017? The New Year is rapidly approaching, and it’s time to think about new ideas and strategies to meet the challenges that lie ahead.

In a dynamic new webinar, Gary Druckenmiller, Marketing Practice Leader at Evariant, will discuss the top initiatives that must be on your 2017 marketing roadmap. The presentation will dive into new marketing strategies you can start using today, share advice for resources planning, elaborate on tips for launching effective pilot programs, and review the important marketing metrics you need to start tracking now.

View this in-depth webinar now and get a head start on best practices for 2017.

You’ll learn how to:

  • Map your patient journey(s)
  • Get serious about your marketing technology (MarTech) stack
  • Achieve cross-functional alignment & collaboration
  • Use data effectively to drive strategic decisions
  • Focus on ROI—and other important marketing metrics
  • And much more…

Watch now »

Download now »

How Marketing Drives Culture Shifts at Cleveland Clinic

Paul Matsen, Chief Marketing Officer of Cleveland Clinic

Imagine if the CEO of your top-rated health system turned to you and asked you to use marketing as a lever to change the culture of your organization. Sounds like a dream come true, right? For Paul Matsen, CMO of Cleveland Clinic, this level of support and confidence from the highest levels of the organization is not a Read More

Technology as Engagement Tool at Intermountain Healthcare

Craig Kartchner, Senior Director of Marketing, Intermountain Healthcare

At Intermountain Healthcare, patient engagement is a top priority, and the organization is tackling the issue from all sides. We spoke with Craig Kartchner, Senior Director of Marketing, to get an update on Intermountain’s digital strategies, successes, and challenges. “We want it to be convenient and easy for people to access tools and resources that Read More

Why Facebook Ads Are Uniquely Positioned To Deliver Results for Healthcare Marketers

Last year, we spoke with Michael Sengbusch, then Chief Technology Officer at Brightwhistle, about Facebook advertising trends like custom audiences and lookalike audiences. We asked Sengbusch, now General Manager, Digital Marketing Cloud at InfluenceHealth, to give us an update on paid advertising on Facebook for hospitals and health systems. He continues to be very bullish Read More

What’s Your Healthcare Organization’s Mobile Readiness?

Ken Robbins

New Survey Data Reveals Growing Number of “Health-Sumers” Engage Using Mobile Devices // By Ken Robbins // The Internet offers a vast universe of information for consumers to sink their teeth into, and one area where that appetite has proven to be insatiable is healthcare. In a June 2016 survey of 1,000 consumers conducted by Read More

Cleveland Clinic Turns to Marketing to Lead Culture Change

Paul Matsen, Chief Marketing Officer of Cleveland Clinic

// By Jane Weber Brubaker // How often does this happen? The CEO of your top-rated health system turns to your marketing team, and directs you to use marketing as a lever to change the culture of your organization. Marketers in many health systems may only dream of this level of support and confidence, but Read More

Patient Engagement Through Digital at Intermountain Healthcare

Craig Kartchner, Senior Director of Marketing, Intermountain Healthcare

An Interview with Craig Kartchner, Senior Director of Marketing // By Jane Weber Brubaker // At Intermountain Healthcare, patient engagement is a top priority, and the organization is tackling the issue from all sides. We spoke with Craig Kartchner, Senior Director of Marketing, to get an update on Intermountain’s digital strategies, successes, and challenges. “We Read More

Online Reputation Management Success Kit for Healthcare Providers

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Do you know what patients are saying about your healthcare organization online? If not, it’s time to find out. Neglect your online reputation and you will lose new admissions.

Online reviews have reshaped how healthcare providers are found, so it’s critical to understand how positive reviews attract potential patients, how negative ones drive them away, and what you can do to turn satisfied patients into online advocates.

This guide will give you the fundamentals of Online Reputation Management, to help you:

  • Earn more positive reviews
  • Raise your search ranking
  • Improve patient experience

Download your ebook now to get started »

Download now »

Digital Marketing in Healthcare Webinar

Ben Dillon, Chief Strategy Officer, Geonetric

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Research Findings to Guide Your eHealth Strategies in 2017

A webinar for healthcare marketers and digital strategists

Sponsored by eHealthcare Strategy & Trends and Geonetric

Your Presenter:

  • Ben Dillon, Chief Strategy Officer, Geonetric

Digital budgets are increasing at hospitals and health systems across the country. Physician ratings and reviews are being added to provider directories at a rapid pace. Healthcare organizations cite a lack of time and budget as barriers to digital progress, but their digital agency partners tell a different story…

In a new webinar, Ben Dillon, Chief Strategy Officer at Geonetric, will share results from a just completed industry survey of digital strategy leaders at more than 200 healthcare organizations and agencies.

Healthcare marketers just like you told us their top digital priorities and biggest challenges for 2017.

View this in-depth webinar now, and you’ll walk away with valuable insights on everything from what your competitors are spending on digital to where you should be focusing your web development energy.

You’ll learn:

  • The new digital and web strategies your competitors are preparing to launch
  • How your organization’s online strategies stack up against peers
  • Whether your investments in digital marketing are in line with industry averages
  • How your team’s size and structure matches up against similar organizations
  • Plus much more…

Register now or learn more »

Download now »

Win at Mobile Search: 3 Strategies for Success for Healthcare Marketers

Jeremy Dietz

“Organic search is a valuable source of website traffic for hospitals and health plans,” says Jeremy Dietz, Executive Digital Editor at Coffey Communications. “To capture relevant search traffic, healthcare marketers need to build and maintain websites that meet current best practices for search engine optimization (SEO).” While the best way to make a site rank well is Read More

IBM Watson Health: How Smart Computers Can Revolutionize Healthcare Marketing

Suzanne Sawyer, Vice President, Portfolio Marketing at IBM Watson Health

IBM’s cognitive computer Watson became a household name and overnight sensation in 2011 when it beat two of Jeopardy’s top contestants, smoothly handling the show’s lineup of cleverly named categories and obscure facts. Soon after Watson’s victory, IBM began to get inquiries from physicians, particularly oncologists, interested in knowing if cognitive technology could be applied Read More

What to Do AFTER Your Brand-New Website Has Launched—Part Two

Dagmara Scalise, AVP strategic services and healthcare practice lead, Primacy

// By Dagmara Scalise // In Part One of my overview of post-website redesign launch priorities, I focused on four important strategies to demonstrate the effectiveness of your website investment, and keep momentum going: Measurement Optimization Local search Content strategy Here we will get to the next set of priorities after your website redesign.

How Have Healthcare Websites Fared After Google’s Mobile-Friendly Updates?

Jeremy Dietz

// By Jeremy Dietz // Organic search is a valuable source of website traffic for hospitals and health plans. To capture relevant search traffic, healthcare marketers need to build and maintain websites that meet current best practices for search engine optimization (SEO). It’s not always easy to know exactly what to do to make a Read More

What Are the Latest Trends in Facebook Advertising for Hospitals?

Ask the Expert, with Michael Sengbusch // By Jane Weber Brubaker // Last year, we spoke with Michael Sengbusch, then Chief Technology Officer at Brightwhistle, about Facebook advertising trends like custom audiences and lookalike audiences. We asked Sengbusch, now General Manager, Digital Marketing Cloud at InfluenceHealth, to give us an update on paid advertising on Read More

Cognitive Technology in Healthcare: Looking to the Future with IBM Watson Health

Suzanne Sawyer, Vice President, Portfolio Marketing at IBM Watson Health

// By Jane Weber Brubaker // IBM’s cognitive computer Watson became a household name and overnight sensation in 2011 when it beat two of Jeopardy’s top contestants, smoothly handling the show’s lineup of cleverly named categories and obscure facts: “Dialing for Dialects for $800,” says Watson, choosing a category in the opening round. Host Alex Read More

Beyond Your Responsively Designed Website: Why You Need a Mobile Strategy Now

Neal Linkon, Director of Digital Engagement, Children’s Hospital of Wisconsin

// By Jane Weber Brubaker // By now, most of us have seen the 2014 chart that shows the number of mobile users finally surpassing desktop users. Although this doesn’t necessarily mean desktop is going away—78 percent of digital users use both desktop and mobile platforms, according to a 2015 report from ComScore—what is startling Read More

Augmented Reality and Virtual Reality in Healthcare: Keep Watching

Pokemon Go

“If talk of augmented reality (AR) and virtual reality (VR) brings to mind comically unfashionable goggles, a dearth of useful applications, and headache-inducing graphics, we’d understand. Until two or three years ago, we thought the same—they were technologies of the future and always would be. But we’ve come full circle in our thinking and so Read More

Establishing a Shared Vision and Roadmap for Patient Engagement and Customer Experience: It’s Complicated!

Kyra Hagan

// By Kyra Hagan // One of the most significant transformations in healthcare today revolves around consumers’ growing interest and involvement in their health. The consumerism of healthcare has profound implications for marketers, care delivery teams, and IT professionals. New challenges as well as opportunities are emerging, and deciding when and how to leverage technology Read More

Leverage Retail Strategies To Drive Your Healthcare Business

Ken Robbins

Is retail strategy relevant to your work as a healthcare marketer? The answer is a resounding yes, according to Ken Robbins, Founder and President of award-winning digital agency Response Mine Interactive (RMI). “Techniques used to increase conversions for larger retail organizations can be very successfully applied to healthcare,” he says. He offers the following stats in support Read More

Where Is Healthcare Marketing Headed In 2020 and Beyond?

Sanjay Dholakia, Chief Marketing Officer of Marketo

In early April, the Economist Intelligence Unit released results of its latest survey of top marketing executives, The Path to 2020: Marketers Seize the Customer Experience, commissioned by marketing automation company Marketo. The report captures the insights and opinions of global marketing leaders spanning multiple industries. We followed up with Marketo’s Chief Marketing Officer Sanjay Read More