Patient Experience

Subtopics: Patient Satisfaction, Patient Engagement

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Inside Orlando Health’s Multichannel Strategy to Engage and Inspire Audiences

Kim Marcum

Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.

Vanderbilt Health’s Analytics Journey Prioritizes Consumer Privacy

Waters-Travis-Vanderbilt

// By Jane Weber Brubaker // The healthcare privacy landscape has been in flux since 2022, after several healthcare organizations were sued for HIPAA violations. On August 1, 2024, Vanderbilt Health went live with its new HIPAA-compliant analytics solution. Here, we trace the journey from evaluation and selection to implementation, and its exciting new capabilities.

Healthcare Marketing in the Privacy Era: Embracing the Consumer Mindset

ft image Healthcare Marketing in the Privacy Era_ Embracing the Consumer Mindset

Presented on January 15, 2025

Your Presenters:

  • Stephanie Downing, Manager of Digital Communications, St. Elizabeth Healthcare
  • Ray Mina, Vice President, Marketing & Interim Vice President, Product Freshpaint

You’ll learn:

  • Why delivering an exceptional online experience is a competitive imperative.
  • Why privacy concerns have made consumerization so difficult in healthcare.
  • How you can overcome these challenges.
  • What it means to be privacy-first.
  • How to build a durable, privacy-first foundation.
  • How this foundation will help you improve ROI and enhance patient loyalty.

And much more!

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The Healthcare Experience Patients Actually Want: A Roadmap to Digital Transformation

Brian Carlson

Patients today want more. They want digital experiences that are fast, easy, and personalized. If your healthcare organization doesn’t keep up, it’s time for a serious digital makeover. Here’s how to create a roadmap that boosts patient loyalty, reduces friction, and makes your organization feel like the user-friendly apps patients like using.

Orlando Health Builds Connections and Achieves Results Through a Robust Digital Strategy

Orlando Health logo

// By Susan Dubuque // Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.

Building Healthcare Experiences Patients Love

Jennifer Carron

// By Elaine Christie // Patients today want more. They want digital experiences that are fast, easy, and personalized. If your healthcare organization doesn’t keep up, it’s time for a serious digital makeover. Here’s how to create a roadmap that boosts patient loyalty, reduces friction, and makes your organization feel like the user-friendly apps patients like using.

Bringing Diversity, Equity, and Inclusion to Life in Today’s Healthcare Environment

Susan Dubuque black and white headshot

// By Susan Dubuque // The COVID-19 pandemic highlighted health disparities in the U.S., which disproportionately affected vulnerable and underserved communities. This article will present examples of DEI in action through three award-winning entries in the Best Digital Leadership in Health Diversity, Equity, and Inclusion category from the 2023 eHealthcare Leadership Awards.

How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond

Praia Health Speakers

Your Presenters:

  • Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
  • Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
  • Justin Dearborn, Founder and CEO, Praia Health

Moderated by:

  • Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn:

  • How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
  • Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
  • How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
  • How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.

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Do You Have to Compromise Between Regulatory Adherence and Analytical Power?

Kontizas-Demetrios-Alliance-Innovations

Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?

How the Vanderbilt Health Consumer-Focused Website Boosts Engagement and Conversions

Chris Riegger-Modea-2024

// By Althea Fung // Websites play a crucial role in how consumers access information and make decisions. When designed properly, websites provide convenient, easy access to products, services, and information, and drive engagement and loyalty. Learn how Vanderbilt Health leveraged a comprehensive health library and headless CMS to boost engagement and conversions.

Inside Stanford Children’s Innovative Digital Strategy to Enhance Patient Experience

Stanford Medicine Children

Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

Welcoming Patients Through the Digital Front Door

Panelist Phase2 MEMBER Webinar

// By Susan Dubuque // The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.

Connected Care: Elevating Patient Experience with Innovative Digital Solutions

Headshot - Kishore-Reddipeta-Stanford

// By Susan Dubuque // Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

CRM_ How to Optimize Your Tech Stack to Attract and Retain Patients ft image

Your Presenters:

  • Mike Sonnentag, Senior Service Line Marketing Strategist, Virtua Health
  • Seth Kaplan, Director, Marketing and Customer Engagement, HonorHealth
  • Ross Therrien, Enterprise Account Executive (Healthcare), LeadSquared

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll learn:

  • Why an EHR system alone may not be enough
  • How Virtua Health uses the CRM to uncover opportunities for service line growth
  • How HonorHealth’s CRM team reaches out to internal clients as strategic partners
  • How integrated systems enable data sharing and improve care coordination
  • How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

Watch Now »

Celebrate Excellence and Innovation in Healthcare at HCIC 2024

Divis-Kathy-Greystone-2019

HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

Unlocking the Power of HIPAA-Compliant Analytics in Healthcare

// By Demetrios Kontizas // Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?

Social Media Campaign Shines Light on Black Maternal Health Efforts

Bryant-Stephanie-Riverside-Univ-PH

Despite great strides in medical care, the U.S. is witnessing a troubling trend — rising rates of maternal mortality and morbidity, especially among Black women and infants. A social media campaign shows what is being done to counteract and prevent infant and maternal mortality, not just focus on the negative statistics.

HCIC 2024: Transformation in Action

Susan Dubuque black and white headshot

// By Susan Dubuque // HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

Rallying Around Sisters: How Riverside University Health System-Public Health Brings the Community Together to Support Black Maternal Health 

PalmerCurley-Riverside-Health-PH

// By Althea Fung // Despite great strides in medical care, the U.S. is witnessing a troubling trend — rising rates of maternal mortality and morbidity, especially among Black women and infants. A social media campaign shows what is being done to counteract and prevent infant and maternal mortality, not just focus on the negative statistics.

Provider Data Management: The Foundation for a Supercharged Marketing Strategy

ft image Provider Data Management_ The Foundation For a Supercharged Marketing Strategy

Watch this webinar to discover how Summit Health improved provider data management and how it enables more patients to find and access care — and how you can too.

Your Presenters:

  • Stephanie Scotto, MHA, Senior Manager, Web Operations VillageMD, Summit Health, CityMD
  • Rachelle Montano, MS, RD, MBA, Vice President, Clinical Strategy, Loyal

You’ll learn:

  • Why having all provider data in a single, unified platform, is the key to a powerful marketing strategy
  • How clinical taxonomy can enhance and connect patients to the most appropriate care provider
  • Best practice takeaways from Summit Health for other health systems considering leveling-up their provider data management tools to achieve business objectives.

Watch Now »

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