Transforming Patient Acquisition with AI-Powered Conversation Intelligence
A new eHealthcare Strategy & Trends webinar for healthcare marketers and growth leaders
Presented November 18, 2025
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Panelists:
Allyzon Zahorcak, Director, Performance Marketing, Emory Healthcare
Noah Brooks, Manager of Analytics & Strategy, University Hospitals
Lyndey Brock, Director of Account Management Health, Healthcare Vertical, Invoca
Moderator:
Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Sponsored by
This event is free to attend thanks to our sponsor.
The patient journey typically begins with a digital interaction — a paid ad, a web search, a social media post — and culminates in a phone call.
But without access to real-time data about the caller, marketers are flying blind. The result can be a disconnected experience for the patient and a missed opportunity for your brand.
In this webinar, we'll show you how Invoca’s AI-led technology helps marketing teams at Emory Healthcare and University Hospitals gain visibility into the entire patient journey — enabling them to create seamless, empathetic experiences that drive conversions.
Watch this free webinar and learn how AI-powered call analytics can help you optimize your marketing spend and drive operational efficiencies.
You’ll Learn:
- How to track call conversions back to the exact ad or keyword that drove them.
- How you can automate bidding strategies and optimize for high-value patient calls.
- How to improve your website by understanding which interactions led to calls.
- How to use digital intent data to route callers to the most qualified agent or care location, improving first-call resolution.
Panelists
Allyzon Zahorcak
Director, Performance Marketing
Emory Healthcare
Allyzon Zahorcak is the Director of Performance Marketing at Emory Healthcare, Georgia’s largest academic health system, recognized for advancing medicine through innovation, research, and compassionate care. With over 250 locations, Emory delivers world-class care while shaping the next generation of healthcare leaders. Before joining Emory, Allyzon led SEO at Single Grain and later MarTech and Database at Unlock Health, helping brands create marketing ecosystems that connect with real customer needs. Known for her forward-thinking approach, she challenges teams to rethink how marketing can inform, engage, and simplify complex decisions.
Noah Brooks
Manager of Analytics & Strategy
University Hospitals
Noah Brooks is the Manager of Digital Engagement & Analytics at University Hospitals, , one of the leading healthcare providers in the U.S., with over 200 locations, 18 hospitals and 55 health centers. In his role he leads initiatives that blend conversation intelligence, paid search, and analytics and artificial intelligence to enhance patient experiences. His data-driven strategies have delivered dramatic results — including higher appointment conversions and improved call efficiency. With a background in agency marketing and a passion for innovation, Noah focuses on making healthcare more convenient, connected, and patient-centered.
Lyndey Brock
Director of Account Management Health
Healthcare Vertical at Invoca
Lyndey Brock is the Director of Account Management for the healthcare vertical at Invoca. She is a seasoned expert in healthcare technology, partnering with enterprise customers at Invoca for nearly a decade. As the vertical lead, she and her team identify ways to increase patient acquisition and retention using Invoca's AI technology and strategic insights. Lyndey is passionate about helping organizations create more human-centered patient journeys by seamlessly integrating technology and ensuring empathy at every touchpoint.
With more than fifteen years in the technology and analytics space, Lyndey brings a wealth of knowledge and personal experience to the table. She cares deeply about the sensitive nature of the patient journey, the trust patients put in the hands of their healthcare providers, and the opportunity for providers to showcase compassionate care at every touchpoint of the
journey.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?